Demographic data categories

The data browser can help you visualize the available business and demographic datasets that Esri provides for approximately 170 countries and regions. These datasets are updated quarterly, semiannually, annually, and decennially, depending on the dataset.

Datasets contain analysis variables, such as Total Population counts or Average Household Income. Analysis variables are grouped into data categories.

In the data browser, you select a data category to view related variables. You can also view the most popular variables, browse data collections, or show all the variables in the data category. Not all data categories are available for every country.

The following are the data categories available in the data browser:

Population

population The Population data category provides information about people, such as population counts, population density, counts by gender, and population distribution. Advanced Demographics Population data provides more depth through information such as household and family composition variables, languages spoken at home, religious affiliation, and generational cohorts. Population variables are available for every country and region; see the regional data category tables.

Example Population variables include the following:

  • Total Population
  • Population per Mill
  • Total Female Population

Income

income The Income data category provides information about people's relationship to money, including regional disposable income (also known as purchasing power) and disposable income distribution per capita. Advanced Demographics Income data provides insight such as other types of income analysis; savings data; household income details; poverty statistics that include government aid; and household income by income percentages, which may also be grouped by age, gender, or race categories. See the regional data category tables for variable distribution.

Example Income variables include the following:

  • Purchasing Power
  • Purchasing Power per Mill
  • Purchasing Power per Capita

Age

age The Age data category provides information about population by age groups, including age-specific summaries by gender and total population. Advanced Demographics Age data provides detailed information about groups of people by their ages, such as age distributions; population grouped into age, race, and gender categories; households by the age of the householder or other household members; and income by the age or race of the householder. See the regional data category tables for variable distribution.

Example Age variables include the following:

  • Female Population Age 0–14
  • Total Population Age 60+
  • Male Population Age 72

Households

households The Households data category provides information about people living in the same living quarters, such as the total number of households and the average regional household size. Some Standard Demographics countries also include information about household types, such as households with or without children and householder marital status. Advanced Demographics Households data provides more depth through information such as the age, immigration status, or race of the householder or the landlord; the race or national origin of other household members; presence of children or seniors (age 65+); households by workforce information; household internet usage; and household members with a disability status. See the regional data category tables for variable distribution.

Example Households variables include the following:

  • Total Households
  • Average Household Size
  • Households by Type: Couples with Children

Housing

The Housing Advanced Demographics data category provides information about housing structures, including information about vacant housing units, rent, heating methods, home values, mortgage status, the year structures were built, and the year householders moved in. This data category is available for Australia, Canada, France, Germany, Japan, the Netherlands, Puerto Rico, Spain, and the United States.

Example Housing variables include the following:

  • Total Housing Units
  • Owner Occupied Housing Units with Householder Age 65-74
  • Renter Occupied Housing Units with 2 People

Health

health The Health Advanced Demographics data category provides information about the health-care industry and people's relationship to it, including information about disability status, health insurance coverage, health-care businesses, and health-care spending. This data category is available for Mexico, the Netherlands, Puerto Rico, and the United States only.

Example Health variables include the following:

  • Population Without Health Insurance
  • Households with 1+ Persons with a Disability
  • Health Services Businesses

Education

education The Education data category provides information about people's current or previous level of education. Advanced Demographics Education data provides more depth through information such as householder education levels, school enrollment, enrollment by gender, literacy levels, and education level averages. See the regional data category tables for variable distribution.

Example Education variables include the following:

  • Population Age 10+ by Education: Primary
  • Population Age 15+ by Education: Vocational
  • Population Age 25+ by Education: Secondary Completed

Business

business The Business Advanced Demographics data category provides information about corporate and retail sales figures, number of employees, and number of businesses by type for a geographic area, including data for specified industry and business code categories. This data category is available for France, Germany, and the United States only.

Example Business variables include the following:

  • Driving Schools
  • Number of Businesses per Square Kilometer
  • Retail Trade (SIC52-59) Employees

Race or Ethnicity

race The Race or Ethnicity Advanced Demographics data category provides information about racial demographics, including age, race, and gender counts; race and Hispanic origin; language spoken at home; foreign ancestry; and population percentages by race or ethnicity. This data category is available for Germany (Ethnicity), Mexico (Race), Puerto Rico (Race), and the United States (Race) only.

Example Race or Ethnicity variables include the following:

  • Diversity Index
  • Hispanic Population: Salvadoran
  • Ancestry: Ukranian
  • Foreigners by Ancestry: Eastern Europe

Retail and Centrality

retail and centrality The Retail and Centrality Advanced Demographics data category provides information about retail sectors, purchasing power (disposable income), and turnover rates. This data category is available for Germany only.

Example Retail and Centrality variables include the following:

  • Retail Purchasing Power per Capita
  • Turnover Key Figures per Inhabitant

Spending

spending The Spending data category provides information about people's expenditures in specific retail categories, such as alcoholic beverages, books and stationery, clothing, consumer electronics, household appliances, personal care, and tobacco. Advanced Demographics Spending data provides more depth through information such as the location of spending by percentages—for example, the percentage of regional internet sales compared to purchases made in brick-and-mortar stores. There is also information about spending for broader categories, such as charitable contributions, games of chance, education, household operations, legal services, and funerals. Spending for luxury items and some spending opinion metrics are also available. See the regional data category tables for variable distribution.

Example Spending variables include the following:

  • Alcoholic Beverage Expenditures: Total
  • Food & Non-Alcoholic Beverage Expenditures: Per Capita
  • Household Appliances Expenditures: Index

Behaviors

behaviors The Behaviors Advanced Demographics data category captures expected consumer demand and activities. It includes some purchasing and spending habits as well as interests and social behaviors. Some regions include an index and a comparison to national habits for regional data. This data category is available for France, Germany, the Netherlands, and the United States only.

Example Behaviors variables include the following:

  • Social Media: Used Instagram Last 30 Days
  • Drink or Buy Lager: Yes
  • Cultural Interest: Museum
  • Attended Political Rally/Speech/Organized Protest Last 12 Months

Psychographics

psychographics The Psychographics Advanced Demographics data category captures people's opinions and attitudes, providing insight into consumer motivations and preferences. This data category is available for the United States only.

Example Psychographics variables include the following:

  • Wait Until Sale to Buy Things: 1-Disagree Completely
  • Media: Magazines Are Main Source of Entertainment
  • Buy a New Vehicle Next 12 Months: 4-Very Likely
  • Seen Video Ad in Airport Last 30 Days

Jobs

jobs The Jobs data category provides information about people's employment status and regional unemployment counts. Advanced Demographics Jobs data provides more depth through information about regional occupations, industries, businesses, and work-related transportation—all potentially refined by the worker's age or gender. See the regional data category tables for variable distribution.

Example Jobs variables include the following:

  • Unemployed Population

Poverty

poverty The Poverty Advanced Demographics data category provides information about individual and household income, as well as the relationships between poverty status and citizenship, educational attainment, food stamps, employment, and race. This data category is available for France, Puerto Rico, and the United States only.

Example Poverty variables include the following:

  • Households Below the Poverty Level
  • Females Age 25+ Below Poverty: High School Graduate
  • Males Age 16+ Below Poverty: Employed

Marital Status

marital status The Marital Status data category provides information about people who are married, have never been married, are widowed, or are divorced. Advanced Demographics Marital Status data provides more categories and family details. See the regional data category tables for variable distribution.

Example Marital Status variables include the following:

  • Marital Status: Single
  • Marital Status: Married
  • Marital Status: Divorced

Language-Immigration

language-immigration The Language-Immigration Advanced Demographics data category provides information about people's country of birth, language spoken at home, aboriginal identity, and minority status. This data category is available for Australia, Canada, France, and Mexico only.

Example Language-Immigration variables include the following:

  • Males Born in India
  • English Only Speaking Females
  • Population Age 5+ Moved from Abroad in Last 5 Years

Market Segmentation

market-segmentation The Market Segmentation Advanced Demographics data category identifies core regional demographic similarities using market surveys. These similarities are grouped into generalized consumer identities. Market segmentation datasets are used for marketing and regional data analytics, and are based on Esri Tapestry, Personicx lifestyle segmentation, or PRIZM segmentation. This data category is available for Canada (Segmentation), the Netherlands (Segmentation), and the United States (Tapestry) only.

Example Market Segmentation variables include the following:

  • Pleasantville (2B) Tapestry Adult Population
  • Golden Oldies & Herring
  • Familles Typiques Households

At Risk

at risk The At Risk Advanced Demographics data category provides information about populations considered to be at socioeconomic or public policy risk based on their self-identified disability status, public benefits received, language spoken at home, poverty status, or access to transportation. This data category is available for Mexico, Puerto Rico, and the United States only.

Example At Risk variables include the following:

  • Households with 1+ Persons with a Disability
  • Households Receiving Food Stamps/SNAP
  • Population Age 18-64 that Speak Spanish and No English

Key Facts

key facts The Key Facts data category represents what are currently the most popular demographic data categories for each country. Typically these are Population, Households, and Income variables, but they differ by country. See the regional data category tables for variable distribution.

Example Key Fact variables include the following:

  • Total Population
  • Purchasing Power: Total
  • Population Age 6+ by Education: Literate

Policy

policy The Policy Advanced Demographics data category provides information related to public policy (government) decisions, including population, race and Hispanic origin, age, home value, and income. This data category is available for the United States only.

Example Policy variables include the following:

  • Population of Two or More Races
  • Total Population Age 0-4
  • Per Capita Income

Crime

crime The Crime Advanced Demographics data category provides information about the regional rate of risk for specific crimes, as reported by U.S. law enforcement agencies. These are used to perform regional risk forecasting and statistical modeling. This data category is available for the United States only.

Example Crime variables include the following:

  • Total Crime Index
  • Robbery Index
  • Motor Vehicle Theft Aggregate