Standard demographics

Esri standard demographics provide consistent data attributes and methodology across approximately 170 countries and regions. Standard demographics are sourced from Michael Bauer Research GmbH.

Because many data variables are similar across these regions, users can compare global markets and communities. Generally, standard demographics provide a broad picture of a data category.

To see the standard demographics available for each country or region, you can review the regional data tables for Africa, Asia, Europe, North America, Oceania, and South America. You can also view an individual country or region page to find the current list of variables in the related links section for that country.

Visualize demographic data categories

The data browser is a visualization tool to help you explore the data categories available in a country or region's standard and advanced demographics. See Use the data browser to learn more about this visualization tool.

Example variables

The following table summarizes the standard demographics variables and data categories available generally. Individual countries may have some or all of these data categories and variable types:

Variable summary	Data category	Description
Total Population	Population	The total number of individuals in a region.
Population Density	Population	The number of people in a region per unit of area (sq. kilometers or sq. miles).
Population per Mill	Population	The distribution of regional population per thousand.
Female/Male Population Totals	Population	The total number of females and males in a region's population.
Population Totals by Age and Gender	Age	The total number of individuals in a region grouped by specific age increments and gender.
Total Households	Households	The total number of households in a region.
Average Household Size	Households	The median or average size of households (people who share the same living quarters) in a region.
Households by Income	Income	The total number of households in a region grouped by specific, reported annual household income categories.
Households by Type	Households	The total number of households in a region grouped by specific relationship structures. For example, regional single parent households with children or regional married couple households without children.
Marital Status	Marital Status	The total number of adults in a region grouped by specific marital status categories, such as married or single.
Educational Attainment	Education	The total number of individuals in a region grouped by educational attainment categories.
Unemployed Population	Jobs	The total number of individuals in a region who are actively seeking employment and who are currently unemployed.
Purchasing Power	Income	Regional purchasing power, or the ability of regional population to buy goods and services. Data provided includes the following: Total—The sum of all regional disposable income (income after taxes). Per Mill—Regional disposable income per thousand. Per Capita—The average of all regional disposable income. Index—Compares the regional disposable income to the national average, which has an index value of 100. For example, if a region's purchasing power index is 89, it has 11% less disposable income than the national average; if the region's index is 117, it has 17% more purchasing power than average.
Consumer Spending	Spending	Regional spending habits for specific product and service categories. Data provided includes the following: Total—Total regional amount spent on the product or service category. For example, the total amount spent in this region on Alcoholic Beverages. Per Mill—The amount spent in this region on the product or service category per 1,000. Per Capita—The average amount spent in this region on the product or service category. Index—Compares regional spending on the product or service category to national spending, which has an index value of 100. If a region's spending index is 89, the region spends 11% less than the national average on this category; if the region's index is 117, it spends 17% more than average.