For Mexico, Esri provides a standard demographics dataset sourced from data supplied by Michael Bauer Research GmbH, an advanced demographics dataset sourced from data supplied by the National Institute of Statistics and Geography (INEGI), and an ArcGIS Places dataset sourced from data supplied by the National Statistical Directory of Economic Units (DENUE). Visit Where to find Esri Location Data to learn more about using standard and advanced demographics and ArcGIS Places.
Release dates
- The standard demographics dataset was updated in October 2023; the vintage is 2022 (Unemployed Population 2021).
- The advanced demographics dataset was updated in October 2023; the vintage is 2020.
- The ArcGIS Places dataset was updated in February 2023; the vintage is 2022.
Settlement points
Esri's Mexican standard and advanced demographics settlement points use the 2020 INEGI Mexico National Housing Inventory Blocks and Localities. More information about the data can be found at https://www.inegi.org.mx.
Base level geography
The Mexican ArcGIS Places base level geography is geocoded points.
Geography levels
| Esri geography name | Local geography name | Standard demographics feature count | Advanced demographics feature count |
|---|---|---|---|
Country | None | 1 | 1 |
States | None | 32 | 32 |
Municipalities | None | 2,469 | 2,469 |
Basic statistical/geostatistical areas | None | 66,755 | 81,451 |
Visualize demographic data categories
The data browser is a visualization tool to help you explore the data categories available in this country or region's standard and advanced demographics. See Use the data browser to learn more about this visualization tool.
Standard demographics use cases
The Esri standard demographics dataset for Mexico is updated with Michael Bauer Research GmbH data updates to this region, approximately every two years. See the Standard demographics related links section below for a complete list of variables, release notes, and a sample report.
Example use cases that may help you understand Mexican standard demographics include the following:
Total Population
 | What is measured: The total number of individuals living in a specific area. How you use it: Population counts are often used by local and national governments for policy planning, resource allocation, and to make informed decisions based on the needs of different population groups within a country or region. You can use this data to explore the allocation of public services, economic development, political representation, social research, and resources available for disaster preparedness. |
Population Density
 | What is measured: The number of people per unit of area (sq. mile or sq. kilometer). How you use it: Population Density is typically used for national and local projects such as infrastructure design, urban planning to allocate and distribute public services, and to assess the environmental impact of human activity based on where people are concentrated. |
Population per Mill
 | What is measured: The number of individuals in a region per thousand. How you use it: Population per Mill is used to understand the comparative distribution of population around a country or region based on a per-thousand ratio. This data is used to support market trend analysis, infrastructure planning, and regional and national policy development. Population distribution is often used in health care to track disease prevalence or vaccination rates. |
Male/Female Population Totals
 | What is measured: The total number of males and females in a region's population. How you use it: Male and Female Population counts provide insight into gender balance, which is used for informed decision-making in areas like education, workforce planning, health care, and skills training. This data is also used to help interpret complex results, such as health-care outcomes, crime statistics, targeted marketing campaigns, and housing shortages. |
Population Totals by Age and Gender
 | What is measured: The distribution of regional population across age groups and gender. How you use it: Male and Female Population by Age counts can be used to help predict future social and economic trends and to plan for future resource allocation based on age groups in fields such as education, health care, and the labor force. This data is important for identifying potential challenges related to shifts in age or gender ratios within different age brackets. |
Total Households
 | What is measured: The total number of households in a region. How you use it: Total Household counts can help you understand the composition of a country's population based on how many people live in a single dwelling or housing unit. This data assists with informed decision-making in areas like government policy, business strategy, community planning, and social research. You can use household counts to identify community needs, allocate public policy funds, perform business market analysis, and design targeted social programs. Local authorities use household counts to plan for community development projects, considering factors like housing availability and density. |
Average Household Size
 | What is measured: The median or average size of households (people who share the same living quarters) in a region. How you use it: Average Household Size data helps you to understand the overall population structure and informs policy decisions related to housing, resource allocation, and service provisioning. This data is used to analyze economic trends, specifically consumption patterns, based on the number of people sharing living spaces in a region. |
Households by Income
 | What is measured: Regional households based on reported income levels. How you use it: Households by Income data is used to analyze income inequality within a country's population. Income quintiles can help you understand the distribution of wealth across different socioeconomic groups. This data can help you effectively target policies or marketing strategies based on income levels, identifying areas where specific demographics might need additional support or where certain products or services could have higher market potential based on income brackets. |
Households by Type
 | What is measured: Regional households based on their relationship structure. How you use it: Households by Type categories are used to tailor housing and marketing policies in a region based on different household compositions—such as single-person households, extended families, and so on—and their specific needs. This data is important for policymakers and data analysts who work with infrastructure, housing, education, health-care, and marketing information. |
Educational Attainment
 | What is measured: Levels of education achieved by individuals in the regional population. How you use it: Educational Attainment categories help improve understanding of the overall regional education experience. This data is typically used to assess a country's economic potential, social development, workforce capabilities, and to inform policy decisions related to workforce training and social programs. Education data can also be used to assess the effectiveness of existing public education policies and employment training programs. |
Unemployed Population
 | What is measured: The number of individuals actively seeking employment who are currently unemployed in a region. How you use it: Unemployed Population counts help policymakers, researchers, and businesses identify patterns, target specific job-seeking groups with support programs, and make informed decisions about specific economic policies aimed at reducing unemployment. This data is particularly useful in areas like job training, education, and regional development, particularly when combined with other variables, such as age, gender, race, education level, and location. Regional unemployment data is used to identify trends and disparities, such as whether specific populations are disproportionately affected by unemployment. This data can inform the design of unemployment benefits, job training programs, and economic stimulus packages tailored to regional demographic needs. Unemployed Population data can also be used to perform labor market analysis, helping predict future market needs, trends, and challenges. |
Purchasing Power
 | What is measured: The ability of individuals or households to buy goods and services in a region. Purchasing Power data consists of four metrics:
How you use it: Purchasing Power data can help improve understanding of the potential consumer market in a country or region, specifically to determine pricing strategies and market potential options. This data can be used to develop targeted product, business, and sales strategies when entering a new market or expanding within an existing one. |
Consumer Spending
 | What is measured: The amount of money spent by consumers on goods and services in a region. Consumer Spending data consists of four metrics:
How you use it: Consumer Spending data can be used to understand economic health, consumer behaviors, regional buying trends, and the preferences of different population segments across a country. This data can be used to inform marketing, product development, investment, and public policy strategies based on factors like age, income level, and geographic location data. Consumer Spending data can support market analysis initiatives, economic forecasting, investment planning, and policy development. |
Standard demographics related links
Refer to the following content:
- Release notes (PDF)
- Variable list (CSV)
- Sample report (PDF)
- Demographic map layers
Advanced demographics sample questions and use cases
Mexico's advanced demographics provide additional insight about this region for most data categories. You can find a range of information about Mexican population, religious affiliation, birth rate, age and age dependency, households, access to household assets, health insurance, schooling and educational attainment, ancestry, employment status, marital status, migration, languages spoken at home, and long-term health or ability status. See the Advanced demographics related links section below for the complete list of variables, release notes, and sample reports.
Some sample questions that could be answered using Mexican advanced demographics include the following:
- What regions have the highest number of indigenous language speakers in Mexico?
- Who is the most popular insurance provider in Quintana Roo?
- What percentage of the population in Santiago de Querétaro speak an indigenous language and not Spanish?
- Where can I find the highest concentration of population in Mexico with a post-secondary degree?
- What was the birth rate in 2020 in Guadalupe?
A selection of example use cases that may help you understand Mexican advanced demographics include the following:
Household Assets
| What is measured: Regional households based on the availability of specific assets, such as internet service, modes of transportation, or a mobile telephone. How you use it: Mexican household assets data can be used to inform infrastructure planning and policy development to improve access to common regional services. This data is used by local and regional planning departments to assess and mitigate the material and economic barriers that deter some regional households from accessing specific assets or services. |
Population with a Disability or a Limitation
 | What is measured: Regional population based on specific chronic health or ability categories. For example, regional population with a limitation in speaking, communicating, or talking. How you use it: Mexican population categorized by type of long-term health limitation can be used to inform healthcare policy and planning by identifying the prevalence of specific chronic health concerns. This data can be used to help public and private service providers and policy makers determine the correct targeted interventions or preventative measures, correctly allocate appropriate resources, and develop services that effectively address the population's needs (particularly for those in higher age categories or who experience chronic illness). |
Population Who Speak an Indigenous Language
 | What is measured: The total, female, and male population age 3+ in a region based on indigenous language spoken categories. For example, the regional male population age 3+ who speak an indigenous language but not Spanish. How you use it: Mexican population categorized by indigenous languages spoken and gender can help government agencies and service providers understand the needs of multicultural communities, informing policy decisions and resource allocation. Organizations and policymakers use this data to improve cultural resource management, education, and employment programs. This data helps providers and agencies address the needs of different linguistic groups and tailor services accordingly, for example, by providing translated materials, community outreach programs, and language support in healthcare and education settings or to inform relevant Mexican heritage education and language programs. |
Advanced demographics related links
Refer to the following content:
ArcGIS Places example use cases
The ArcGIS Places dataset for Mexico—sourced from data supplied by the National Statistical Directory of Economic Units (DENUE)—contains information about the identification, location, economic activity, and size of active businesses in the national territory in the segment of large establishments. See the Introduction to ArcGIS Places or National Statistical Directory of Economic Units (DENUE) topics for more information about DENUE, see the ArcGIS Places related links for the DENUE variable list.
Some example use cases that may help you understand the ArcGIS Places dataset for Mexico include the following:
- Businesses may use the ArcGIS Places dataset for Mexico to locate competitors, perform site selections, identify marketing opportunities, and perform proximity analysis.
- Urban planners may leverage the ArcGIS Places dataset for Mexico to understand the distribution of amenities and services within a city, aiding in effective zoning and infrastructure development.
- Retailers may use this dataset to assess how well their venues perform and to conduct market research.
- Emergency services may utilize the ArcGIS Places dataset for Mexico to identify critical facilities such as hospitals, fire stations, and schools, enhancing response times and resource allocation during emergencies.
- Tourism industry professionals can use the ArcGIS Places dataset for Mexico to create travel guides that highlight points of interest, helping visitors navigate local attractions.
- Environmental study researchers can use the ArcGIS Places dataset for Mexico to study the impact of human activities on the environment by analyzing the proximity of certain points of interest to natural resources or protected areas.
ArcGIS Places related links
See the DENUE Data Dictionary (CSV) for descriptions of the available ArcGIS Places for Mexico.