Esri uses product, services, civic attitudes, and opinions survey data supplied by MRI-Simmons to create a Market Potential advanced demographics dataset for the United States.
The Market Potential dataset contains details about the products and services consumers want and their civic attitudes. Esri Market Potential data provides details about the types of goods, services, and activities consumers use and demand. The data includes consumer attitudes about topics such as spending, health, and the environment. The dataset is based on surveys from MRI-Simmons and includes the number of responding consumers and a Market Potential Index (MPI) for thousands of unique items.
See the related links section in the Market Potential topic for more information such as release notes, variable lists, and use cases.
Vintage
Esri Market Potential data is available for:
- 2024 (in 2020 Census geography)
- 2023 (in 2020 Census geography)
Available geographies
Update frequency
Annual.