The business and demographic data available through the data browser encompasses a wide variety of datasets that are updated quarterly, semiannually, annually, and decennially.
Esri Demographics provides documentation about all data included with ArcGIS Business Analyst Web App:
- For information about the datasets included with your Business Analyst subscription, see Esri U.S. data fact sheet and Esri global data fact sheet.
- To learn about the geographic boundaries available, see Introduction to Esri demographic data.
- To learn how Esri data is distributed in areas that you create on the map, see Data apportionment.
Browse data by category
Variables in the data browser are grouped into categories. Select a category to view popular variables, browse subcategories, or show all the variables in the category. Not all categories are available in every country and region.
The following table provides information about data categories:
| Category | Description | Variable examples |
|---|---|---|
Population | Population variables provide data about people, including information about age, gender, race and Hispanic origin, households and families, class, internet service, language, and generations. |
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Income | Income variables provide data about people's relationship to money, including information about household income, poverty status, disposable income, home value, and net worth. |
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Age | Age variables provide data about individuals and age groups, including age-specific summarizations of gender, race, and income. |
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Households | Households variables provide data about people living in the same living quarters, including information about household size, age of householder, household types, the race/Hispanic origin of people in households, household internet service, and disability status. |
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Housing | Housing variables provide data about housing structures, including information about vacant housing units, rent, heating methods, home value, mortgage status, the year structures were built, and the year householders moved in. |
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Health | Health variables provide data about the healthcare industry and people's relationship to it, including information about disability status, health insurance coverage, healthcare businesses, and healthcare spending. |
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Education | Education variables provide data on educational attainment and school enrollment. |
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Business | Business variables provide data about total sales, total number of employees, and number of businesses for a geographic area for specified NAICS and SIC code categories. |
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Race | Race variables provide data about racial demographics, including age by sex by race, race and Hispanic origin, ancestry, and language spoken at home. |
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Spending | Spending variables provide data gleaned from the latest Consumer Expenditure Surveys from the U.S. Bureau of Labor Statistics. Data is grouped by product or service and includes total expenditures, average spending per household, and a Spending Potential Index (SPI) for the current year and a five-year projection. |
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Behaviors | Behaviors variables capture expected consumer demand, attitudes, and activities based on MRI-Simmons Survey of the American Consumer and Esri Tapestry Segmentation. The database provides the expected number of consumers and a Market Potential Index (MPI) to compare to the U.S. as a whole. |
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Jobs | Jobs variables provide data about types of occupations and industries, employment status, and work-related transportation. |
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Poverty | Poverty variables provide data about individual and household income, as well as the relationships between poverty status and citizenship, educational attainment, food stamps, employment, and race. |
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Marital Status | Marital status variables provide information about people who are married, have never been married, are widowed, and divorced. |
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Tapestry | Tapestry variables provide market segmentation data according to Esri Tapestry Segmentation categories. |
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At Risk | At risk variables provide data about populations considered to be at risk, based on race or ethnicity, disability status, income, language spoken, poverty status, or access to transport. |
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Key Facts | Key facts variables represent the most popular demographic data categories. In the United States, this includes population, households, housing, home value, income, and race and Hispanic origin. |
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Supply and Demand | Supply and demand variables provide economic data, include retail sales of products or services, retail business information, and sales potential. |
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Policy | Policy variables provide data categories that relate to public policy decisions, including population, race and Hispanic origin, age, home value, and income. |
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Crime | Crime variables provide data about crime rates for serious crimes, as reported by U.S. law enforcement jurisdictions. |
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Language, Immigration | Language and immigration variables provide data about country of birth, language, aboriginal identity, and minority status. |
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Segmentation | Segmentation variables provide demographic data according to PRIZM segmentation categories. |
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Ethnicity | Ethnicity variables provide data about foreign ancestry and population count. |
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Retail and Centrality | Retail and centrality variables provide data about retail sectors, purchasing power, and turnover rates. |
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View data's source
In the data browser, you can view the organization that created or curated the data—this is the source. For example, data that describes consumer spending behaviors is part of the Consumer Spending database, and the source is Esri and the U.S. Bureau of Labor Statistics.
To view data's source, do any of the following:
In the Refine results pane of the data browser, use the check boxes in the Source section to select a data source. For example, to view all variables provided by the U.S. Census Bureau, select U.S. Census.
The data browser filters the results to show variables available from this source.
Hover over Info
for any variable.The Info pane displays all metadata for this variable, including the name, vintage, calculation information, data source, and variable definition.
Learn more about data sources
Some countries and regions have multiple data sources for demographic or points of interest data. See the tables below for information about data sources available.
Demographic data sources
Some countries and regions have more than one demographic data source in Business Analyst Web App. These data sources include differing variables and geography levels. You can select a particular data source using the Click for data source selections button 
in the Country/Region drop-down menu.
Some Business Analyst capabilities are limited based on the data source you select. Data sources are outlined below:
| Country or region | Demographic data sources |
|---|---|
United States | |
Australia | |
France | |
Germany | |
Japan | |
Mexico | |
Netherlands | |
Puerto Rico | |
Spain | |
Thailand | |
All other countries and regions |
Points of interest (POI) data sources
Some countries and regions include data sources for points of interest (POI) in Business Analyst Web App. You can use POI data within workflows, such as Business and Facilities Search. If there is more than one POI data source for a country, you can select from the available options.
Data sources are outlined below: