Data in Business Analyst

The business and demographic data available through the data browser encompasses a wide variety of datasets that are updated quarterly, semiannually, annually, and decennially.

Esri Demographics provides documentation about all included data:

Browse data by category

Variables in the data browser are grouped into categories. Select a category to view popular variables, browse subcategories, or show all the variables in the category. Not all categories are available in every country and region.

For more information about data categories, see Demographic data categories.

View the data source or set

In the data browser, you can view the organization that created or curated the data—this is the source. For example, data that describes consumer spending behaviors is part of the Consumer Spending dataset, and the source is Esri and the U.S. Bureau of Labor Statistics.

To view the data source and other metadata, use the following options:

  • In the Refine results pane of the data browser, use the check boxes in the Source section to select a data source. For example, to view all variables provided by the U.S. Census Bureau, select U.S. Census. The data browser filters the results to show variables available from this source.

  • In the Refine results pane of the data browser, use the check boxes in the Dataset section to select a dataset. For example, to view all variables in the Market Potential dataset, select Market Potential. The data browser filters the results to show variables available from this dataset.

  • Hover over Info Information for any variable. The Info pop-up displays all metadata for this variable, including the name, vintage, calculation information, data source, and variable definition.

Demographic data sources

Some countries and regions have more than one demographic data source in Business Analyst Web App. These data sources include differing variables and geography levels. You can select a particular data source using the Click for data source selections button Click for data source selections in the Country/Region drop-down menu.

Some Business Analyst capabilities are limited based on the data source you select. Data sources are outlined below:

Points of interest (POI) data sources

Some countries and regions include data sources for points of interest (POI). You can use POI data within workflows, such as points of interest search. If there is more than one POI data source for a country, you can select from the available options.

Data sources are outlined below:

Country or regionPoints of interest (POI) data sources

United States

Business points data sources:

Traffic points data source:



Puerto Rico



Data apportionment

ArcGIS software uses a process called GeoEnrichment to provide demographic data about areas on the map. For standard geographies, such as census tracts and block groups, retrieving data is simple because the information is already reported in these units by the agency providing the data (for example, the U.S. Census Bureau). Areas that you create on the map—by drawing a polygon, importing a shapefile, or adding buffers around a site—are considered non-standard geographies, and the process of retrieving data for these areas is slightly more complex.

For non-standard geographies, data must be apportioned, or distributed and summarized, into different units than it was originally reported in. Data apportionment uses Esri-generated settlement points to provide more detail for unique areas you create on the map.

To compare, an analysis that uses data available directly from the U.S. Census Bureau would rely on Census-generated centroids. A centroid is the representative center of a feature, marked by a single point. If the area you draw on the map includes a centroid, the analysis would retrieve data for the entire unit, resulting in imprecise data retrieval.

Data apportionment with centroids

But where do people actually live within a standard geography? In most cases, they're not all clustered around the centroid. An analysis that uses Esri-generated settlement points apportions data to smaller units based on geographic settlement patterns. This results in data being retrieved for an area that more closely aligns with the shape drawn, based on people's actual locations.

Data apportionment with settlement points

Settlement points

Settlement points are points representing the population density of a location. Settlement points are unique because they are weighted. They represent where people live within the standard geography unit, and they assign a weight to the point based on how many people likely live there. In contrast, Census centroids are broader measures that summarize the population of a standard geography—if the polygon you draw intersects with the centroid, the data for the whole geography is scooped into the data returned for your polygon. This means the data summarizes the entire geographic unit, even if your polygon only intersects with it a little bit.

Esri uses a few methods for plotting settlement points, depending on the country. To learn about the methodologies, see How data apportionment works.

Apportionment bases

Settlement points are associated with two types of demographic counts: population data and households data. Population data reflects the number of individuals, while households data reflects the number of households people have residentially grouped themselves into. Because settlement points provide data at both the population and household level, other demographic variables can be apportioned using these bases. For example, education variables are based on the population, while household income variables are based on households.

Data update notes

The most recent data update includes changes to the way points of interest (POI) data is presented and used in Business Analyst Web App:

  • Although the most recent release includes three vintages for U.S. demographic data (Esri 2023, Esri 2022, and Esri 2021), there is only a single, current-year vintage for POI data. You access the same POI data regardless of the demographic data source you selected. For example, performing a points of interest search with the demographic data source set to any year yields the same POI results.
  • If you want to create U.S.-based reports and infographics with POI data, you need to use the most recent USA (Esri 2023) data source.
  • POI fields that contain no data are now displayed as null values rather than zeroes. These fields are marked in infographics and reports as "NaN" or "N/A." In other POI outputs, these fields are left blank.