Configure story settings

Learn how to set the story language and add Google Analytics to a story in ArcGIS StoryMaps.

Story language

Story language is not available by default for ArcGIS StoryMaps on ArcGIS Enterprise. To enable it, the portal administrator must select Show beta features from Organization settings.

You can set story language from the Story settings menu. Unless customized, it uses the ArcGIS profile language of the user. It broadcasts the language of the story to web browser translation tools and screen readers when viewing, previewing, and printing. It does not translate the story.

With the help of the Google Chrome Translate capability, readers are prompted to read this story in the language set or English or another language of choice from the translate options chosen in Chrome.


Your ArcGIS profile determines the language used in the story builder. When writing a story in a different language, it's recommended that you change your ArcGIS profile to the language in which you are writing.

Add analytics to a story

Analytics is the collection, analysis, and reporting of metrics related to published stories. As an author, adding analytics tracking to a story will give you insight into your audience and how they engage with your content.

Demographic metrics such as location and language preferences can inform decisions about how you tell your story and what key points to highlight to make sure your story has the greatest impact. In addition, you will have access to other metrics, such as how many people saw your story, how long they stayed on the page, and what kind of devices they used. You can gain these insights by adding a Google Analytics ID to your stories.


Adding analytics to a story is only available to authors with organizational accounts on ArcGIS Online. For more information about account options, see Licensing.


To enable adding analytics for ArcGIS Enterprise accounts, the portal administrator must select Allow authors to use Google Analytics from Organization settings.


For StoryMaps on ArcGIS Online, adding Google Analytics tracking is only available if your organization is participating in the Esri User Experience Improvement (EUEI) program. For more information about the EUEI program and how to configure it, see Configure general settings. A story author can optionally write a consent message for stories that use Google Analytics to inform readers of the anonymous tracking and require them to opt in to it. Stories that already have Google Analytics configured before July 14, 2021, will continue to track analytics even if the organization is not participating in the EUEI program; however, the story author or an administrator can remove the tracking from a story at any time from Story settings.

Use the following steps to add analytics to a story:

  1. Get a Google Analytics ID. For more information about creating a property in Google Analytics and finding your Google Analytics ID, see Set up the Analytics global site tag in the Google Analytics help.
  2. In the story builder, click the menu button Menu.
  3. Click Story settings to open the Story settings menu.
  4. Click the Analytics tab, check Enable Google Analytics, add the Google Analytics ID in the Tracking ID field, optionally write a consent message in the Consent message field, and click Save.

The Google Analytics ID is added to the story. Google Analytics will record metrics for published stories that you can access on the Google Analytics website.