Promote a story or collection

Once your story or collection is published, the next step is to promote and socialize it. There are different promotion options available depending on the audience to which the content is shared.

Content shared with everyone

Stories and collections shared with Everyone can be promoted and socialized through social sharing, embedding, and search engines.

  • Social sharing—Stories and collections shared with Everyone have a social sharing menu in the header that you and others can use to share them on social networks and other places online. There are options for sharing directly to several popular social media sites and for copying a short link that can be shared anywhere. When you or others share the full or short link of a story or collection on social media, a summary card is shown with an image and information about the item. The image and information in this card can be customized in the settings. For more information, see Configure story settings and Configure collection settings.

    If you have an ArcGIS Online subscription account, you can hide the social sharing buttons in the published story's header through an option in Story settings. To enable social sharing icons for stories published to Everyone in ArcGIS Enterprise accounts, the portal administrator must select Show social media and sharing icons from Organization settings.

  • Embedding—Stories and collections shared with Everyone can also be embedded in other websites. For more information about embedding, see the Embed in a website section below.
  • Search engines—When a story or collection is shared with Everyone, search engines, such as Google and Bing, can be used to find and promote your work. Anyone can also find publicly shared items through an ArcGIS Online search.

Items shared to My Organization

Published stories and collections shared to My Organization are only available to other members of your ArcGIS organization. If you provide someone with an item shared only to My Organization, they will be required to sign in with their ArcGIS account to see it. Other members of your organization can find your published content on their My Organization tab.

Embed in a website

Stories and collections can be embedded in a web page or blog.

Use the following steps to embed a story or collection:

  1. In the story or collection viewer, click the More actions button More actions.
  2. Click Embed this story to open the Embed this story menu, or click Embed this collection to open the Embed this collection menu.
  3. Optionally, show or hide the story header or the story cover from Embed options.
  4. Click Copy to copy the embed code, and click Done.
  5. Paste the embed code into the embed option in your website or blog creation tool, or share the embed code with your website administrator.

    The web administrator can paste the embed code in the HTML code of the website.

The story or collection is embedded in the web page or blog.


You may notice some differences in a story when it is embedded. Content may appear in a different layout if the iframe is less than 960 pixels wide.


While embedding works well in many situations, it is not always the best way to present your content. The reader experience depends on the amount of space available. If a reader visits your website on a small screen, such as a tablet or phone, there is less space devoted to the content. Test your website on different screen sizes to confirm that it provides the desired reader experience. In many cases, it is recommended that you also provide a link to open the story or collection in a new tab to provide the best possible viewing experience for your readers.

Activate autoplay

Autoplay mode can be used to automatically play through a story or collection. It can be useful to showcase your content on a large display monitor in a lobby, at a conference, or in an exhibit kiosk.


You should not expect readers to read and absorb your story content in autoplay mode. People read at different speeds. What is a comfortable reading speed for one person may be too slow for another or too fast for someone else. If your readers can interact with the story—in other words, they can access the controls to start and stop autoplay mode—that control allows them to read your story at a comfortable pace. Otherwise, consider autoplay mode as an attention-getting feature rather than a communication feature.

Use the following steps to activate autoplay:

  1. Open a published story or collection.
  2. Select Turn autoplay on from the header menu.

    Autoplay mode is activated.

  3. Move the pointer over the story or collection to see the autoplay controls.

    With these controls, you can restart autoplay, play or pause autoplay mode, and change the speed. You can also press the Spacebar to play or pause the story.

Copy links to headings and subheadings

Readers can copy the link to a specific section heading or subheading and jump directly to it in the story. If a story contains a link that takes a reader to a heading or subheading in a different story, that story will open in a new tab and jump to the linked section. If the link points to a heading or subheading in the same story, it will jump to the linked section on the same browser tab. Section heading and subheading links are available in narrative sections and in sidecars.

Use the following steps to copy a link to a section heading or a subheading in a story:

  1. Open a published story.
  2. Hover over a section heading or subheading and click Copy section link Copy section link.

    The heading link is copied to your clipboard.

  3. Use the copied link to create a hyperlink or button link in a story or share it with someone in a message or email.

    On clicking the link, the story jumps or is opened directly to the linked section.