Use web analytics

Use tools that provide web analytics such as Google Analytics, Siteimprove, and Adobe Analytics to track usage of your Hub site.

Configure web analytics

Site owners and core team members can apply a Google Analytics 4 (GA4) measurement ID, Siteimprove code, and Adobe Analytics tracking to a site. This information is not used to provide data for the site's dashboard. You can configure web analytics even if activity tracking has been disabled on the site.


Google deprecated Universal Analytics (UA) in August 2023. Read the Support for Google Analytics 4 Now Available in ArcGIS Hub Community post for details.

  1. Open a site in edit mode.
  2. Select Settings on the side panel.
  3. Open the Tracking and Consent section.

    To remove a tracking ID, delete the ID and other details provided in the field(s).

  4. For Google Analytics, select to toggle on Google Analytics (GA4) and provide your GA4 Measurement ID.
  5. For Adobe Analytics, select to toggle on Adobe Analytics and provide your Tracking server, SSL tracking server (optional), and Report suite ID .
  6. For Siteimprove analytics, select to toggle on Siteimprove and provide your Siteimprove code.

    Find your Siteimprove Analytics JavaScript code. Enter only the end part of the Siteimprove code (the part that corresponds to "XXXXX").

  7. Select Save.

In this topic
  1. Configure web analytics