ArcGIS Tapestry—Esri Demographics

Note:

This information applies to 2025 vintage ArcGIS Tapestry data. For 2024 vintage data, see Esri Tapestry Segmentation.

Esri provides an ArcGIS Tapestry advanced demographics dataset that contains detailed summaries of communities across the United States. The ArcGIS Tapestry dataset is developed by Esri and includes source material supplied by Esri Updated Demographics, the U.S. Census Bureau, the U.S. Census Bureau's American Community Survey, and consumer surveys such as MRI-Simmons. Visit Where to find Esri Location Data to learn more about using advanced demographics.

The ArcGIS Tapestry dataset groups residential areas into segments based on shared demographic, socioeconomic, and lifestyle characteristics. Neighborhoods with the most similar characteristics are grouped together, and neighborhoods showing divergent characteristics are separated. For a broader view of consumer markets, segments are summarized into LifeMode groups. Segments within each LifeMode group share key demographic characteristics with an emphasis on age, income, household type, and population density.

ArcGIS Tapestry data can be used to understand a community's complexity. Each segment provides insight into patterns at the neighborhood and community level and can be used to compare study areas. Typically, communities are composed of multiple segments and the diversity of an area's segments is relevant to understanding each community's unique socioeconomic and demographic dynamics.

Tip:

Review the LifeMode groups table for a comparison of groups and to learn more about the segments within each group.

Release date

ArcGIS Tapestry was updated in June 2025; the vintage is 2025.

Available geographies

ArcGIS Tapestry is available for all U.S. Census geographic levels.

Update frequency

Population and household counts by Tapestry segment are updated annually. While most geographic areas retain their original Tapestry segment assignment, specified areas can be assigned a new market segment when research uncovers new or significant local growth. The entire ArcGIS Tapestry system is updated every decade to reveal a new set of segments. Interim updates every three to five years refresh the metrics of the segments to which areas are assigned, resulting in a more comprehensive reassignment in rapidly changing neighborhoods. The 2025 vintage of Tapestry data represents a pivotal change from previous versions of Tapestry. See Migrate to ArcGIS Tapestry to learn more about how to navigate this transition.

Methodology

See ArcGIS Tapestry methodology for information about how the dataset is created.

Considerations

The ArcGIS Tapestry dataset provides a nuanced portrait of communities. This data is most meaningful when incorporated into hyperlocal analysis. The number of neighborhoods that you are generalizing determines your analytic outcome: generalizing large populations tends to reveal broader characteristics and population trends, while classifying smaller populations creates a more detailed and descriptive profile of a community. For example, identifying the predominant segment for a U.S. state typically requires summarizing millions of individuals—this generalization loses the meaningful, multifaceted portrait that ArcGIS Tapestry provides when used for smaller communities, such as for a ZIP Code.

Conversely, ArcGIS Tapestry data is representative of general community-level trends and should not be used to extrapolate characteristics and behaviors at an individual level. In other words, aggregate-level segment information cannot be used to infer information about individuals. For example, a segment associated with a community-level pattern of frequent social media use does not suggest that all individuals residing in that segment are uniformly frequent social media users.

These limitations should be considered when working with ArcGIS Tapestry data. For alternative approaches to identifying socioeconomic and consumer-related patterns across varying levels of geographies, see the following:

Create a composite index in ArcGIS Pro or ArcGIS Online
Calculate market penetration in ArcGIS Pro with a Business Analyst license
An overview of the Mapping Clusters toolset in ArcGIS Pro
Enrich a layer with demographic data in ArcGIS Online, ArcGIS Pro, and ArcGIS Location Platform

Sample questions and use cases

The ArcGIS Tapestry dataset reflects the diversity and unique qualities of American communities. The segments provide a broad picture of the traits of small communities using a common broad set of metrics for comparison. Decision makers can use this dataset to learn how consumers spend their time and their money, what communities are interested in, and anticipate their marketplace behavior.

Sample questions that can be answered using ArcGIS Tapestry data include the following:

Where is the most suitable location for a new community center, and what services and activities can it provide to meet the needs of the neighborhood?
Which neighborhoods are most likely to be interested in a specific product based on their lifestyle and spending habits?
Where would be a good location within this city to put my new business based on spending habits, interests, and consumer behavior?
What marketing messages would be most appealing in this segment based on their unique characteristics?
Where are the most effective places to target a marketing campaign for this new lifestyle product?
Which neighborhoods are most likely to be good growth markets for new homebuyers in the next five years?

Example use cases for ArcGIS Tapestry data include the following:


	Product marketing professionals can use ArcGIS Tapestry data to create targeted marketing campaigns, customer loyalty programs, and personalized experiences for identified segments or groups. Informed campaigns can help to provide messaging that speaks directly to the customer base, building product, brand, and store loyalty and attracting new customers.
	Policymakers can use ArcGIS Tapestry data to determine community service priorities, identify where vulnerable populations might be clustered, and locate those segments experiencing the highest socioeconomic risks. ArcGIS Tapestry can also be used to assess which services are in highest demand in each segment.
	Retailers can identify potential new markets that are ready for potential expansion based on consumer spending habits and interests, as well as locate areas where operations that are in less demand could be combined or cut back.

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Tip:

Release date

Available geographies

Update frequency

Methodology

Considerations

Sample questions and use cases

Related links

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