Esri Demographics data is available in presentation-ready reports and maps. You can select from a variety of existing reports, or create custom reports to meet your marketing needs.
The types of reports for U.S. data that are available and how you can use these reports to understand trade areas, find new markets, and evaluate sites are described below. For sample reports for global data, see the Regional data topic for the country or region of interest.
Note:
- For information about reports, see Esri Reports.
- For information about purchasing Esri datasets as stand-alone content, contact datasales@esri.com.
- For information about the number of credits needed to run reports, see the Credits by capability topic or the ArcGIS Location Platform Pricing topic (scroll to Business Search, Infographics, and Reports).
Business
Business reports provide details about the businesses and employees in an area. You can create reports based on a trade area's current and potential business environments by examining existing business and services, competitive presence, and retail activity.
You can use these reports to do the following:
- Better understand trade areas.
- Identify potential new sites.
- Find your competitors.
Data in these reports is based on Esri Business Summary and Business Locations data from Data Axle. Specifically, data in the Business Locations report is based on businesses with a location within the area of study. Total Sales ($000), Total Number of Employees, Total Number of Businesses, and Employee/Residential Population Ratio are calculated using the collection of business points that are within the area of study.
Data in the Business Summary report is calculated using Esri's data apportionment method, which uses census blocks and block groups to allocate business summary data to custom areas.
The differences in data collection can contribute to differences in Total Businesses, Total Employees, and Employee/Residential Population Ratio when comparing the Business Summary and Business Locations reports for an area of study.
The following sample business reports are available:
- Business Locations (PDF)
- Business Summary (PDF)
Spending
Spending and retail market reports provide information about what consumers spend their money on (clothes, education, furnishings, and so on) and where they are most likely to spend it.
You can use these reports to do the following:
- Understand customers' purchasing habits, financial behaviors, and financial product and services preferences.
- Locate sites with potential to reach the most customers.
- Identify menu selections to match customer preferences.
- Design effective advertising messages for preferred products.
Esri Consumer Spending and Esri Retail Demand by Industry data is derived from data supplied by the U.S. Bureau of Labor Statistics' Consumer Expenditure Surveys.
Updated annually, the data captures sales data for any census geography, ring, or polygon.
The following sample spending reports are available:
Demographics
Demographic reports provide information about population trends and changes.
You can use demographic reports to improve forecasting and business planning. Demographic reports are based on Esri's U.S. and Puerto Rican Updated Demographics current-year estimates and five-year projections for demographic trends, American Community Survey (ACS) data that provides survey feedback from Puerto Rican and U.S. households, and the U.S. Census Bureau's Census 2020 and Census 2010.
The following sample Demographic reports are available for Puerto Rico:
- 2020 Puerto Rico Census Profile (PDF).
- 2010 Puerto Rico Census Profile (PDF)
- Puerto Rico Housing Summary (PDF)
- Puerto Rico Key Population & Household Facts (PDF)
- Puerto Rico Population Summary (PDF)
The following sample Demographic reports are available for the United States:
- 2020 United States Census Profile (PDF).
- 2010 United States Census Profile (PDF)
- U.S. Housing Summary (PDF)
- U.S. Key Population & Household Facts (PDF)
- U.S. Population Summary (PDF)
The following Updated Demographics sample reports are available:
- Age by Sex Profile (PDF)
- Age by Sex by Race Profile (PDF)
- Age 50+ Profile (PDF)
- Civilian Labor Force Profile (PDF)
- Community Profile (PDF)
- Demographic and Income Profile (PDF)
- Demographic and Income Comparison Profile (PDF)
- Detailed Age Profile (PDF)
- Disposable Income Profile (PDF)
- Executive Summary (PDF)
- Graphic Profile (PDF)
- Household Income Profile (PDF)
- Housing Profile (PDF)
- Market Profile (PDF)
- Net Worth Profile (PDF)
- Time Series Profile (PDF)
Traffic Counts
You can use traffic maps to display current and potential site locations, visualize consumer patterns and trends, assess public safety by area, and locate concentrations of customers. These maps may also be helpful to use in context with other applications or datasets.
Traffic Count Profile maps contain points that identify information about the number of vehicles that cross a street location. Esri creates historical traffic count data sourced from data provided by Kalibrate.
You can use Traffic Count data to do the following:
- Understand the traffic patterns around a specific location.
- Analyze existing and potential sites and territories.
- Identify high-demand areas by traffic patterns.
Traffic maps display a specified location and surrounding area including standard reference layers such as highways, major roads, rivers, and county boundaries. Traffic Count data is updated quarterly.
The following sample Traffic Count reports are available:
Market Potential
Reports in the Esri Market Potential category provide information about the products and services consumers want and the civic attitudes they have. Market Potential data contains more than 2,000 items from the MRI-Simmons consumer survey grouped into 35 categories of goods.
You can use these reports to do the following:
- Understand customer preferences.
- Reach under-served consumers.
- Identify the penetration of successful competitive products.
Updated annually, Market Potential data is available for any census geography, ring, or polygon.
The following sample Market Potential reports are available:
Esri Tapestry Segmentation
Esri Tapestry Segmentation provides a detailed description of America's neighborhoods. This dataset groups residential areas into segments based on shared demographic, socioeconomic, and lifestyle characteristics. Neighborhoods with the most similar characteristics are grouped together, and neighborhoods showing divergent characteristics are separated.
You can use Esri Tapestry Segmentation to learn more about customers and regions across the United States, such as the following:
- Housing and family characteristics
- Employment and education levels
- Product and vacation preferences
- Home values and favorite activities
The following sample Esri Tapestry Segmentation sample reports are available: