Esri Demographics data is available in presentation-ready reports and maps. You can select from a variety of existing reports, or create custom reports to meet your marketing needs.
The types of reports for U.S. data that are available and how you can use these reports to understand trade areas, find new markets, and evaluate sites are described below. For sample reports for global data, see the Regional data topic for the country or region of interest.
Tip:
A new report template was added in June 2025. All reports contain the same data but can be viewed using either the Esri classic template or a new report template. For more information about the differences between these two templates, start with the article New report style in ArcGIS Business Analyst Web App.
Note:
- For information about reports, see Esri Reports.
- For information about purchasing Esri U.S. datasets as stand-alone content, contact datasales@esri.com or buy Esri Data directly from the store.
- For information about the number of credits needed to run reports, see the Credits by capability topic or the ArcGIS Location Platform Pricing topic (scroll to Business Search, Infographics, and Reports).
Business
Business reports provide details about the businesses and employees in an area. You can create reports based on a trade area's current and potential business environments by examining existing business and services, competitive presence, and retail activity.
You can use these reports to do the following:
- Better understand trade areas.
- Identify potential new sites.
- Find your competitors.
Data in these reports is based on Esri Business Summary and Business Locations data from Data Axle. Specifically, data in the Business Locations report is based on businesses with a location within the area of study. Total Sales ($000), Total Number of Employees, Total Number of Businesses, and Employee/Residential Population Ratio are calculated using the collection of business points that are within the area of study.
Data in the Business Summary report is calculated using Esri's data apportionment method, which uses census blocks and block groups to allocate business summary data to custom areas.
Differences in data collection methods can contribute to differences in Total Businesses, Total Employees, and Employee/Residential Population Ratio when comparing the Business Summary and Business Locations reports for an area of study.
The following sample business reports are available in both the Esri classic report template and the new report template:
| Esri classic template | New report template |
|---|---|
Business Locations—new (PDF) | |
Business Summary—classic (PDF) | Business Summary—new (PDF) |
Spending
Spending and retail market reports provide information about what consumers spend their money on (clothes, education, furnishings, and so on) and where they are most likely to spend it.
You can use these reports to do the following:
- Understand customers' purchasing habits, financial behaviors, and financial product and services preferences.
- Locate sites with potential to reach the most customers.
- Identify menu selections to match customer preferences.
- Design effective advertising messages for preferred products.
Esri Consumer Spending and Esri Retail Demand by Industry datasets developed by Esri are derived in part from data supplied by the U.S. Bureau of Labor Statistics Consumer Expenditure and Diary Surveys. Updated annually, the data captures sales data for any census geography, ring, or polygon.
The following sample spending reports are available in both the Esri classic report template and the new report template:
| Esri classic template | New report template |
|---|---|
Medical Expenditures—new (PDF) | |
Demographics
Demographic reports provide information about population trends and changes.
You can use demographic reports to improve forecasting and business planning. Demographic reports are based on Esri's U.S. and Puerto Rican Updated Demographics current-year estimates and five-year projections for demographic trends, American Community Survey (ACS) data that provides survey feedback from Puerto Rican and U.S. households, and the U.S. Census Bureau's Census 2020 and Census 2010.
Puerto Rico
The following sample Demographic reports are available for Puerto Rico:
United States
The following sample Demographic reports are available for the United States in both the Esri classic report template and the new report template:
| Esri classic template | New report template |
|---|---|
Updated Demographics
The following Updated Demographics sample reports are available in both the Esri classic report template and the new report template:
| Esri classic template | New report template |
|---|---|
Age by Sex Profile—new (PDF) | |
Age 50+ Profile—classic (PDF) | Age 50+ Profile—new (PDF) |
Community Profile—new (PDF) | |
Detailed Age Profile—new (PDF) | |
Executive Summary—new (PDF) | |
Graphic Profile—classic (PDF) | Graphic Profile—new (PDF) |
Housing Profile—classic (PDF) | Housing Profile—new (PDF) |
Market Profile—classic (PDF) | Market Profile—new (PDF) |
Net Worth Profile—new (PDF) | |
Time Series Profile—new (PDF) |
Traffic Counts
You can use traffic maps to display current and potential site locations, visualize consumer patterns and trends, assess public safety by area, and locate concentrations of customers. These maps may also be helpful to use in context with other applications or datasets.
Traffic Count Profile maps contain points that identify information about the number of vehicles that cross a street location. Esri creates historical traffic count data sourced from data provided by Kalibrate.
You can use Traffic Count data to do the following:
- Understand the traffic patterns around a specific location.
- Analyze existing and potential sites and territories.
- Identify high-demand areas by traffic patterns.
Traffic maps display a specified location and surrounding area including standard reference layers such as highways, major roads, rivers, and county boundaries. Traffic Count data is updated quarterly.
The following sample Traffic Count reports are available in both the Esri classic report template and the new report template:
| Esri classic template | New report template |
|---|---|
Site Details Map—classic (PDF) | Site Details Map—new (PDF) |
Site Map—classic (PDF) | Site Map—new (PDF) |
Site Map on Satellite Imagery - 0.4 Miles Wide—classic (PDF) | |
Site Map on Satellite Imagery - 0.8 Miles Wide—classic (PDF) | |
Site Map on Satellite Imagery - 1.6 Miles Wide—classic (PDF) | |
Market Potential
Reports in the Esri Market Potential category provide information about the products and services consumers want and the civic attitudes they have. Market Potential data contains more than 2,000 items from the MRI-Simmons consumer survey grouped into 35 categories of goods.
You can use these reports to do the following:
- Understand customer preferences.
- Reach under-served consumers.
- Identify the penetration of successful competitive products.
Updated annually, Market Potential data is available for any census geography, ring, or polygon.
The following sample Market Potential reports are available in both the Esri classic report template and the new report template:
| Esri classic template | New report template |
|---|---|
Tapestry
The ArcGIS Tapestry dataset groups residential areas into segments based on shared demographic, socioeconomic, and lifestyle characteristics. Neighborhoods with the most similar characteristics are grouped together, and neighborhoods showing divergent characteristics are separated.
You can use ArcGIS Tapestry to learn more about communities across the United States, such as the following:
- Housing and neighborhood demographics
- Employment and educational attainment characteristics
- Consumer insights and lifestyle patterns
The following sample Esri Tapestry Segmentation sample reports are available in both the Esri classic report template and the new report template:
| Esri classic template | New report template |
|---|---|
N/A |