Esri provides a DemoStats advanced demographics dataset for Canada sourced from data supplied by Environics Analytics. Visit Where to find ArcGIS Data to learn more about using advanced demographics.
DemoStats (or demographic statistics) is a database of current year estimates and three, five, and ten-year projections for a comprehensive set of demographic and socioeconomic attributes about the Canadian population. The dataset also contains historical estimates from five years ago, built using the same methodologies to ensure accurate trend analysis.
This dataset is created using methods that combine econometric, demographic, and geographic models. It employs a variety of data sources, including the latest census, current economic indicators, postcensal estimates from the federal and provincial governments, immigration statistics, and economic data such as building permits.
The 2025 release of DemoStats includes refinements to total population estimates, improved immigration projections, and revised labour force figures that align unemployment rates with recent trends. These enhancements ensure more stable population estimates, reliable immigration trends, and improved labour market insights.
Changes in immigration patterns have also influenced cultural themes, such as shifts in language trends, reflecting an increasingly diverse linguistic landscape. These updates strengthen the accuracy of DemoStats, equipping users with more reliable data for informed decision-making and future planning.
Release dates
The DemoStats dataset was updated in October 2025; the vintage is 2025.
Base level geography
DemoStats variables are available at the dissemination area base level geography.
Sample questions and use cases
DemoStats features variables about population, family structure, household size and type, ethnic diversity, labour force participation, and income. The income variables in this database include both averages and distributions.
Sample questions that can be answered using the DemoStats dataset may include the following:
- How are the household incomes in my trade areas projected to change in the next ten years?
- What is the visible minority presence in my trade area? How is that expected to change in five years?
- Where can I find the highest concentration of families with young children in my trade area?
- How many households in my market commute to work by car? By public transit?
- Where can I find potential store locations with similar demographic profiles to my original location?
Example DemoStats use cases include the following:
 | The areas in which you do business change over time. A demographic trend analysis using DemoStats can indicate how population, income, and visible minority presence are expected to evolve in your trade areas over a ten-year span, which will help executives and real estate managers plan accordingly. |
 | DemoStats data can help store owners discover how customers at one store differ from customers at another, in terms of their demographics, lifestyle, and life stage. These differences may have an impact on merchandising and advertising decisions. |
 | Advertisers can use DemoStats to help create target groups by analyzing their best customers and then grouping them into demographically similar customer segments. Target groups can help advertisers to create tailored messaging for more effective campaigns by reaching receptive audiences. |
Related links
Refer to the following content:
- See Canada Related links for Esri's Canadian release notes and variable lists.
- See the Environics Analytics CensusPlus and DemoStats article for more information from the data source.