Esri provides a Demographic Statistics advanced demographics dataset for Canada sourced from data supplied by Environics Analytics. Visit Where to find Esri Location Data to learn more about using advanced demographics.
Demographic Statistics (also known as DemoStats) is an authoritative method to project regional population trends three, five, and ten years into the future. Demographic Statistics consist of current-year estimates for a large group of variables and includes demographic projections for a subset of these variables three, five, and ten years into the future. The Demographics Statistics dataset also contains historical estimates from five years ago, built using the same methodologies to ensure accurate trend analysis.
This dataset is created using methods that combine econometric, demographic, and geographic models. It employs a variety of data sources, including the latest census, current economic indicators, postcensal estimates from the federal and provincial governments, immigration statistics, and economic data such as building permits.
Release dates
The Demographic Statistics dataset was updated in November 2024; the vintage is 2024.
Base level geography
Demographic Statistics variables are available at the six-digit postal code level (FSALDUs) for current-year estimates and at the dissemination area (DA) level for future-year projections.
Sample questions and use cases
DemoStats features variables about population, family structure, household size and type, ethnic diversity, labour force participation, and income. The income variables in this database include both averages and distributions.
Sample questions that can be answered using Demographic Statistics data may include the following:
- How are the household incomes in my trade areas projected to change in the next ten years?
- What is the visible minority presence in my trade area? How is that expected to change in five years?
- Where can I find the highest concentration of families with young children in my trade area?
- How many households in my market commute to work by car? By public transit?
- Where can I find potential store locations with similar demographic profiles to my original location?
Example Demographic Statistics use cases include the following:
 | The areas in which you do business change over time. A demographic trend analysis using Demographic Statistics can indicate how population, income, and visible minority presence are expected to evolve in your trade areas over a ten-year span, which will help executives and real estate managers plan accordingly. |
 | Demographic Statistics can help you discover that the customers at one of your stores are very different from customers at another, in terms of their demographics, lifestyle, and life stage. These differences may have an impact on how you merchandise your stores and communicate with your customers. |
 | Advertisers can use Demographic Statistics to help create target groups by analyzing their best customers and then grouping them into demographically similar customer segments. Target groups can help advertisers to create tailored messaging for more effective campaigns by reaching receptive audiences. |
Related links
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