Esri provides a Traffic Counts advanced demographics dataset for the United States sourced from data supplied by Kalibrate. The Traffic Counts dataset tracks peak and low traffic volume by the number of vehicles that cross a certain point of a street location. Visit Where to find Esri Location Data to learn more about using advanced demographics.
The Traffic Counts dataset contains more than 1 million points across the United States. Traffic Counts data includes average daily traffic volume, current and previous count type, and cross street direction and distance.
Release date
The U.S. Traffic Counts dataset was updated in December 2024; the vintage is 2024.
Base level geography
Esri's American Traffic Counts is a point-level dataset.
Sample questions and use cases
Information about traffic counts is important to users like regional and local planning departments, first response teams, real estate developers, construction crews, and site managers. The Esri Traffic Counts dataset can be used to identify high traffic areas, plan infrastructure improvements, assess potential business locations based on traffic patterns, and inform public transportation strategies by visualizing regional traffic flow and congestion hot spots.
Sample questions that can be answered using Traffic Counts data may include the following:
- What are the peak traffic hours on a specific road segment?
- Where are the best locations to place new businesses based on traffic patterns?
- Are there any significant traffic patterns that could influence urban planning decisions?
- What impact will a new road construction project have on existing traffic flow?
Example use cases for Traffic Counts data include the following:
 | Site selection—Businesses use Traffic Count data to analyze traffic volumes at potential locations to identify areas with high foot traffic for retail stores or optimal accessibility for businesses reliant on customer visits. |
 | Emergency response planning—Local and regional first responder teams use Traffic Count data to identify areas with potential traffic disruptions during emergencies to optimize response routes. |
 | Transportation planning—Local and regional planning departments and construction teams use Traffic Count data to assess the impact of road improvement projects, identify congested corridors, and design new transportation networks based on traffic data analysis. |
Related links
Refer to the following content:
- Esri Traffic Count Data Variable List (PDF).
- Traffic Count Profile sample report (PDF).
- Traffic Count Profile Map sample report (PDF).
- Traffic Count Map - Close Up sample report (PDF).
- Get started with U.S. Updated Demographics—Part 2: Lifestyle and behavioral data (ArcGIS StoryMaps tutorial).
- Kalibrate TrafficMetrix® methodology (PDF).
Note:
- For information about reports, see Esri Reports.
- For information about purchasing Esri datasets as stand-alone content, contact datasales@esri.com.
- For information about the number of credits needed to run reports, see the Credits by capability topic or the ArcGIS Location Platform Pricing topic (scroll to Business Search, Infographics, and Reports).