Esri provides a Traffic Counts advanced demographics dataset for the United States sourced from data supplied by Kalibrate. The Traffic Counts dataset tracks peak and low traffic volume by the number of vehicles that cross a certain point of a street location. Visit Where to find Esri Location Data to learn more about using advanced demographics.
The Traffic Counts dataset contains more than 1 million points across the United States. Traffic Counts data includes average daily traffic volume, current and previous count type, and cross street direction and distance.
Release date
The U.S. Traffic Counts dataset was updated in June 2025; the vintage is Q2 2025.
Base level geography
Esri's American Traffic Counts is a point-level dataset.
Sample questions and use cases
Information about traffic counts is important to users such as regional and local planning departments, first response teams, real estate developers, construction crews, and site managers. The Esri Traffic Counts dataset can be used to identify high traffic areas, plan infrastructure improvements, assess potential business locations based on traffic patterns, and inform public transportation strategies by visualizing regional traffic flow and congestion hot spots.
Sample questions that can be answered using Traffic Counts data may include the following:
- What are the peak traffic hours on a specific road segment?
- Where are the best locations to place new businesses based on traffic patterns?
- Are there any significant traffic patterns that could influence urban planning decisions?
- What impact will a new road construction project have on existing traffic flow?
Example use cases for Traffic Counts data include the following:
 | Site selection—Businesses use Traffic Counts data to analyze traffic volumes at potential locations to identify areas with high foot traffic for retail stores or optimal accessibility for businesses reliant on customer visits. |
 | Emergency response planning—Local and regional first responder teams use Traffic Counts data to identify areas with potential traffic disruptions during emergencies to optimize response routes. |
 | Transportation planning—Local and regional planning departments and construction teams use Traffic Counts data to assess the impact of road improvement projects, identify congested corridors, and design new transportation networks based on traffic data analysis. |
Related links
Refer to the following content:
Note:
See the United States Related links for the current data catalog, release notes, information about purchasing reports or stand-alone datasets, or to learn about the credits needed to run reports.
- Esri Traffic Count Data Variable List (PDF)
- Kalibrate TrafficMetrix Plus® User Guide (PDF)
- Sample reports—See the Traffic Counts sample reports.