Esri Retail Demand by Industry

The Esri Retail Demand by Industry database represents an extension to Esri's 2023 Consumer Spending (by product and service) estimates. Spending is estimated for all twelve three-digit North American Industry Classification System (NAICS) subsectors in Retail Trade (44-45) plus the Food Services & Drinking Places subsector (722). In addition, the data is available by 30 four-digit NAICS industry groups to provide additional detailed insight.

While Esri's Consumer Spending dataset provides a broad list of what households are likely to spend their budget dollars on, Retail Demand by Industry highlights where they are likely to spend it. In all, these estimates provide an alternative view of spending potential based on the industries where such market transactions may occur.

Retail Demand by Industry includes annual total industry expenditures, annual average industry potential spending per household, and an industry-specific Spending Potential Index (SPI). The total industry expenditures value represents the potential aggregate spending by all households within an industry in an area.


2023 (in 2020 Census geography).

Available geographies

See Available geographies.

Update frequency

Esri Retail Demand by Industry data is updated annually.


The following document describes the detailed methodology used for Esri Retail Demand by Industry data: Esri Retail Demand Methodology Statement; a PDF is available.

Sample reports

The following sample Esri Retail Demand by Industry report is available:

For more information about reports and the products that contain them, visit ArcGIS Apps.

For information about the number of credits needed to run reports, see Credits by capability.

Release notes

View the release notes for Esri Retail Demand by Industry data in the Esri 2023 U.S. Demographics Release Notes (PDF).

Variable lists

The variable lists for Esri Retail Demand by Industry data is in the following data catalog:

Data availability

Esri Retail Demand by Industry data is available in various products including the following: