Esri Retail Demand by Industry

The Esri Retail Demand by Industry database represents an extension to Esri's Consumer Spending (by product and service) estimates. Spending is estimated for all 12 three-digit North American Industry Classification System (NAICS) subsectors in Retail Trade (44-45) plus the Food Services & Drinking Places subsector (722). In addition, the data is available by 30 four-digit NAICS industry groups to provide additional detailed insight.

While Esri's Consumer Spending dataset provides a broad list of what households are likely to spend their budget dollars on, Retail Demand by Industry highlights where they are likely to spend it. In all, these estimates provide an alternative view of spending potential based on the industries where such market transactions may occur.

Retail Demand by Industry includes annual total industry expenditures, annual average industry potential spending per household, and an industry-specific Spending Potential Index (SPI). The total industry expenditures value represents the potential aggregate spending by all households within an industry in an area.

Vintage

2024 (in 2020 Census geography).

2023 (in 2020 Census geography).

Available geographies

See Advanced Demographics available geographies.

Update frequency

Esri Retail Demand by Industry data is updated annually.

Methodology

The following document describes the detailed methodology used for Esri Retail Demand by Industry data: Esri Retail Demand Methodology Statement; a PDF is available.

Sample reports

The following sample Esri Retail Demand by Industry report is available:

For more information about reports and the products that contain them, visit Esri Reports.

For information about the number of credits needed to run reports, see Credits by capability.

Release notes

View the release notes for Esri Retail Demand by Industry data in the Esri 2024 U.S. Demographics Release Notes (PDF).

Variable lists

The variable lists for Esri Retail Demand by Industry data are in the following data catalogs:

Data availability

Esri Retail Demand by Industry data is available in various products including the following:

Tutorial

For more information on Esri Retail Demand by Industry data, visit Get started with U.S. Updated Demographics—Part 2: Explore lifestyle, behavioral, business, and census data.