The Esri Retail Demand by Industry database represents an extension to Esri's Consumer Spending (by product and service) estimates. Spending is estimated for all 12 three-digit North American Industry Classification System (NAICS) subsectors in Retail Trade (44-45) plus the Food Services & Drinking Places subsector (722). In addition, the data is available by 30 four-digit NAICS industry groups to provide additional detailed insight.
While Esri's Consumer Spending dataset provides a broad list of what households are likely to spend their budget dollars on, Retail Demand by Industry highlights where they are likely to spend it. In all, these estimates provide an alternative view of spending potential based on the industries where such market transactions may occur.
Retail Demand by Industry includes annual total industry expenditures, annual average industry potential spending per household, and an industry-specific Spending Potential Index (SPI). The total industry expenditures value represents the potential aggregate spending by all households within an industry in an area.
Vintage
2024 (in 2020 Census geography).
2023 (in 2020 Census geography).
Available geographies
Update frequency
Esri Retail Demand by Industry data is updated annually.
Methodology
The following document describes the detailed methodology used for Esri Retail Demand by Industry data: Esri Retail Demand Methodology Statement; a PDF is available.
Sample reports
The following sample Esri Retail Demand by Industry report is available:
For more information about reports and the products that contain them, visit Esri Reports.
For information about the number of credits needed to run reports, see Credits by capability.
Release notes
View the release notes for Esri Retail Demand by Industry data in the Esri 2024 U.S. Demographics Release Notes (PDF).
Variable lists
The variable lists for Esri Retail Demand by Industry data are in the following data catalogs:
Data availability
Esri Retail Demand by Industry data is available in various products including the following:
- ArcGIS Business Analyst Web App, ArcGIS Business Analyst Pro, ArcGIS Business Analyst Enterprise, and ArcGIS Business Analyst Mobile App.
- ArcGIS Community Analyst.
- ArcGIS for Microsoft 365—Add an information card, add a layer from ArcGIS, or run the LISTDATACOLLECTIONS function.
- ArcGIS Online—Use the Enrich Layer tool.
Tutorial
For more information on Esri Retail Demand by Industry data, visit Get started with U.S. Updated Demographics—Part 2: Explore lifestyle, behavioral, business, and census data.