Esri provides a Consumer Spending advanced demographics dataset for the United States sourced from data supplied by the U.S. Bureau of Labor Statistics' Consumer Expenditure Surveys. Visit Where to find Esri Location Data to learn more about using advanced demographics.
Esri Consumer Spending data is based on the latest Consumer Expenditure Surveys (CEX) from the U.S. Bureau of Labor Statistics. Data is reported by product or service and includes total regional spending, average spending per regional household, and a regional Spending Potential Index (SPI). Current-year and five-year consumer spending forecast data is also provided.
Tip:
The Consumer Spending dataset uses Census 2020 geography.
Release date
The Consumer Spending dataset was updated in June 2024; the vintage is 2024/2029.
Data categories
The Esri Consumer Spending dataset includes details about the products and services that consumers purchase. The dataset includes information about hundreds of items in the following categories:
- Alcoholic Beverages
- Apparel & Services
- Education
- Entertainment/Recreation
- Financial
- Food at Home
- Food Away from Home
- Health Care
- Household Goods
- Household Services
- Housing
- Life & Other Insurance/Pensions & Social Security
- Miscellaneous Expenses
- Personal Care
- Total Expenditures
- Transportation excluding Trips
- Travel
Sample questions and use cases
Esri Consumer Spending data can be used to support market research, identify new target customers, and help develop new products. This data is most useful to regional or local marketing and business development professionals trying to gauge the products, services, and businesses most likely to appeal to regional consumers.
Sample questions that can be answered using Consumer Spending data may include the following:
- How does the spending on a particular category compare across different neighborhoods?
- What is the market saturation for a certain type of business in a given area?
- How does consumer spending vary based on age, income, or lifestyle factors?
- Where is the best location to open a new store based on local consumer spending patterns?
- How can advertising be optimized to reach consumers with the highest spending potential in a particular area?
Example use cases for Consumer Spending data include the following:
 | Gauge demand and competition—Market and business analysts can use the Consumer Spending dataset to understand a region's customer base and what they spend their money on. This dataset can help users compare and analyze data across industries to evaluate demand and competition. Consumer Spending can also be used to help identify cross-promotional opportunities or to look at regional habits to see if regional consumers are disproportionately drawn to specific products or business categories. |
 | Identify target customers—Sales strategists can use the Spending Potential Index (SPI) to identify customers with similar preferences or to identify potential customers within specific industries or regions. |
Related links
Refer to the following content:
- 2024 Esri U.S. Demographics Release Notes (PDF)
- 2024-2029 Esri U.S. Data Catalog (XLS)
- 2023–2028 Esri U.S. Data Catalog (XLS)
- June 2024 Esri U.S. Demographics—new and removed variables by dataset (XLS).
- Get started with Updated Demographics—Part 2: Lifestyle and behavioral data (ArcGIS StoryMaps tutorial)
- 2024/2029 Esri Consumer Spending Methodology Statement (ArcGIS StoryMaps); a PDF is also available.
- 2023/2028 Esri Consumer Spending Methodology Statement (ArcGIS StoryMaps); a PDF is also available.
Sample reports
Refer to the following Consumer Spending sample reports:
- Automotive Aftermarket Expenditures (PDF)
- Financial Expenditures (PDF)
- House and Home Expenditures (PDF)
- Household Budget Expenditures (PDF)
- Medical Expenditures (PDF)
- Recreation Expenditures (PDF)
- Retail Goods and Services Expenditures (PDF)
- Retail Demand Outlook (PDF)
Note:
- For information about reports, see Esri Reports.
- For information about purchasing Esri datasets as stand-alone content, contact datasales@esri.com.
- For information about the number of credits needed to run reports, see the Credits by capability topic or the ArcGIS Location Platform Pricing topic (scroll to Business Search, Infographics, and Reports).