Skip To Content

North America

Esri offers advanced demographic datasets for select countries and areas. The source of standard demographics is Michael Bauer Research GmbH (MB-Research); for the methodology, see Methodological Notes and Usage of MB-Research Market Data (PDF). The source for advanced demographics, where applicable, varies by country or area.

Esri creates and sources various demographic data for the United States. For more information, see the United States topics.

Follow the links below for release notes, methodologies for advanced demographics, maps, and other documentation.

Anguilla

Standard Demographics

Aruba

Standard Demographics

Bahamas

Standard Demographics

Barbados

Standard Demographics

Belize

Standard Demographics

Bermuda

Standard Demographics

Canada

Advanced Demographics

PRIZM Segment summaries

The 67 lifestyle types of PRIZM detail the diversity of the Canadian population. Grouping the segments can simplify these differences by summarizing markets that share similar traits. There are eight Lifestage groups and 20 Social Groups.

Lifestage

Lifestage comprises eight categories. Click a link to view a PDF summary.

LifestagePRIZM Segment number and name (PDF)

Y1: Very Young Singles & Couples

12—Eat, Play, Love, 28—Latte Life, 40—Les Énerjeunes, 47—Social Networkers

Y2: Younger Singles & Couples

20—New Asian Heights, 22—Indieville, 52—Friends & Roomies, 56—Jeunes Biculturels, 57—Juggling Acts, 67—Just Getting By

Y3: Young Families

11—Modern Suburbia, 24—All-Terrain Families

F1: School-Age Families

06—Downtown Verve, 32—Diverse & Determined, 37—Keep on Trucking, 39—Évolution Urbaine, 42—Banlieues Tranquilles, 55—Enclaves Multiethniques, 59—La Vie Simple, 60—Value Villagers,

F2: Large Diverse Families

03—Asian Sophisticates, 05—First-Class Families, 08—Multiculture-ish, 10—Asian Achievement, 13—Vie de Rêve, 15—South Asian Enterprise, 18—Multicultural Corners, 30—South Asian Society, 66—Indigenous Families

F3: Middle-Age Families

04—Turbo Burbs, 14—Kick-Back Country, 17—Asian Avenues, 19—Family Mode, 25—Suburban Sports, 26—Country Traditions, 27—Diversité Nouvelle, 29—C'est Tiguidou, 31—Metro Melting Pot, 33—New Country, 34—Familles Typiques, 36—Middle-Class Mosaic, 38—Stressed in Suburbia, 43—Happy Medium, 48—Agri-Biz, 54—Vie au Village, 61—Came From Away, 64—Midtown Movers

M1: Older Families & Empty Nests

01—The A-List, 02—Wealthy & Wise, 07—Mature & Secure, 09—Boomer Bliss, 16—Savvy Seniors, 23—Mid-City Mellow, 35—Vie Dynamique, 41—Down to Earth, 45—Slow-Lane Suburbs, 46—Patrimoine Rustique, 58—Old Town Roads, 63—Amants de la Nature

M2: Mature Singles & Couples

21—Scenic Retirement, 44—Un Grand Cru, 49—Backcountry Boomers, 50—Country & Western, 51—On Their Own Again, 53—Silver Flats, 62—Suburban Recliners, 65—Âgés & Traditionnels

Social Groups

Social Groups includes 20 categories. Click a link to view a PDF summary.

Social GroupsPRIZM Segment number and name (PDF)

U1: Urban Elite

01—The A-List, 02—Wealthy & Wise, 06—Downtown Verve

U2: Urban Older

16—Savvy Seniors, 23—Mid-City Mellow, 36—Middle-Class Mosaic, 51—On Their Own Again

U3: Young Urban Core

12—Eat, Play, Love, 22—Indieville, 40—Les Énerjeunes, 47—Social Networkers, 55—Enclaves Multiethniques

U4: Urban Diversity

15—South Asian Enterprise, 17—Asian Avenues, 61—Came From Away, 64—Midtown Movers

U5: Younger Urban Mix

28—Latte Life, 52—Friends & Roomies, 57—Juggling Acts, 60—Value Villagers, 67—Just Getting By

U6: Older Urban Francophone

39—Évolution Urbaine, 44—Un Grand Cru, 56—Jeunes Biculturels, 65—Âgés & Traditionnels

F1: Upscale Urban Fringe

03—Asian Sophisticates, 07—Mature & Secure, 18—Multicultural Corners

F2: Diverse Urban Fringe

10—Asian Achievement, 20—New Asian Heights, 27—Diversité Nouvelle

F3: Midscale Urban Fringe

30—South Asian Society, 31—Metro Melting Pot, 32—Diverse & Determined

S1: Suburban Elite

04—Turbo Burbs, 05—First-Class Families, 09—Boomer Bliss

S2: Upscale Suburban Diversity

08—Multiculture-ish, 11—Modern Suburbia

S3: Upper-Middle Suburbia

19—Family Mode, 24—All-Terrain Families, 25—Suburban Sports

S4: Upper-Middle Suburban Francophone

13—Vie de Rêve, 29—C'est Tiguidou, 34—Familles Typiques

S5: Middle-Class Suburbia

38—Stressed in Suburbia, 43—Happy Medium

S6: Older Suburban

21—Scenic Retirement, 45—Slow-Lane Suburbs, 53—Silver Flats, 62—Suburban Recliners

S7: Lower-Middle Suburban Francophone

35—Vie Dynamique, 42—Banlieues Tranquilles, 59—La Vie Simple

T1: Town Mix

37—Keep on Trucking, 58—Old Town Roads, 66—Indigenous Families

R1: Upper-Middle Rural

14—Kick-Back Country, 26—Country Traditions, 33—New Country

R2: Lower-Middle Rural

41—Down to Earth, 48—Agri-Biz, 49—Backcountry Boomers, 50—Country & Western

R3: Rural Francophone

46—Patrimoine Rustique, 54—Vie au Village, 63—Amants de la Nature

Sample reports

The following sample demographic reports are available:

Cayman Islands

Standard Demographics

Costa Rica

Standard Demographics

Dominican Republic

Standard Demographics

El Salvador

Standard Demographics

Greenland

Standard Demographics

Guadeloupe

Standard Demographics

Guatemala

Standard Demographics

Haiti

Standard Demographics

Honduras

Standard Demographics

Jamaica

Standard Demographics

Martinique

Standard Demographics

Mexico

Standard Demographics

Advanced Demographics

Montserrat

Standard Demographics

Nicaragua

Standard Demographics

Panama

Standard Demographics

Puerto Rico

Standard Demographics

Advanced Demographics

Saint Lucia

Standard Demographics

Trinidad and Tobago

Standard Demographics

Turks and Caicos Islands

Standard Demographics

United States

Advanced Demographics

United States topics

U.S. Virgin Islands

Standard Demographics