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Data Methodologies

Links to the methodology statements for Esri Demographics U.S. and global data are provided below:

U.S. data

  • 2012–2016 American Community Survey Methodology (PDF)—This document summarizes differences between the American Community Survey data and data from the decennial census. Features provided by Esri, such as additional geographies and proprietary Reliability symbols to simplify use of the data, are also described.
  • 2018/2023 Esri Diversity Index (PDF)—This white paper defines the U.S. Diversity Index and discusses the features of the Esri race and ethnic origin database that is supplemented by a diversity index.
  • 2018/2023 Demographic Updates Methodology (PDF)—Esri's Updated Demographics continue to build on the industry's most accurate data, while adapting to changes in source data.
  • 2018 Business Locations and Business Summary Methodology (PDF)—This document describes how Esri extracts its business data from a comprehensive list of businesses licensed from Infogroup.
  • 2018 Consumer Spending Methodology (PDF)—This methodology white paper describes how Esri integrates data from the latest Consumer Expenditure Surveys (CEX)—the Diary Survey and the Interview Survey—from the Bureau of Labor Statistics with Tapestry Segmentation data to provide a comprehensive database about all consumer expenditures.
  • 2018 Esri Daytime Population Methodology (PDF)—Along with our comprehensive data catalog describing resident populations, Esri's daytime population data adds clarity when the day part is a significant consideration in an analysis.
  • 2018 Market Potential Methodology (PDF)—This document explains how Esri calculates its Market Potential data by combining Esri's Tapestry Segmentation data with consumer survey data from the GfK MRI Doublebase.
  • 2018 Tapestry Segmentation Methodology (PDF)—This document describes how Esri uses the traditional statistical methodology of cluster analysis with the latest data mining techniques to create Tapestry Segmentation at smaller geographic levels.
  • 2017 Retail MarketPlace Methodology in 2018 geography (PDF)— This document explains how Esri built the Retail MarketPlace database to provide a complete assessment of the retail marketplace including a measure of the difference between supply and demand by industry sector.
  • Crime Risk Methodology (PDF)—This document describes the methodology for Crime Indexes data.
  • DMM Major Shopping Center Methodology (PDF)—This document describes the methodology for Major Shopping Centers data.
  • Traffic Methodology (PDF)—This document describes the methodology for Traffic Counts data,

Global data

Standard Demographics

  • MBR Methodology (PDF)—This document describes the methodology for global Standard Demographics data from Michael Bauer Research (MBR).

Advanced Demographics

Australia

The methodologies for Advanced Demographics data for Australia are included in the Oceania topic.

Canada

The methodologies for Advanced Demographics data for Canada are included in the North America topic.

France

The methodologies for Advanced Demographics data for France are included in the Europe topic.

Germany

The methodologies for Advanced Demographics data for Germany are included in the Europe topic.

India

The methodologies for Advanced Demographics data for India are included in the Asia topic.

Japan

The methodologies for Advanced Demographics data for Japan are included in the Asia topic.

South Korea

The methodologies for Advanced Demographics data for South Korea are included in the Asia topic.

Spain

The methodologies for Advanced Demographics data for Spain are included in the Europe topic.


In this topic
  1. U.S. data
  2. Global data