Esri provides a DaytimePop advanced demographics dataset for Canada sourced from data supplied by Environics Analytics. Visit Where to find ArcGIS Data to learn more about using advanced demographics.
DaytimePop is an authoritative estimate of the population that occupies a geographic location during daytime hours. This dataset consists of ten variables that differentiate between population at home and population at work. DaytimePop can be contrasted with the CensusPlus dataset, which captures information about a region's nighttime population. All DaytimePop counts are based on Canadian DemoStats and Businesses datasets, as well as other verified sources.
Release dates
The DaytimePop dataset was updated in October 2025; the vintage is 2025.
Base level geography
DaytimePop variables are available at the dissemination area base level geography.
Sample questions and use cases
Information about daytime population is important to retail strategists, market analysts, and corporate executives who want to understand daytime demand, customer traffic, and population in their trade areas. This dataset could also be useful to urban planners and network analysts.
Sample questions that can be answered using the DaytimePop dataset include the following:
- What percentage of my trade area population remains at home during working hours?
- How many people in my trade areas are at work during regular business hours?
- Does my trade area have a higher or lower daytime population compared to my base market?
- What is the average age of my trade area population?
- What kinds of sites in my trade area have the highest daytime demand potential?
Example use cases for DaytimePop include the following:
 | Restaurant managers use the DaytimePop dataset to determine potential demand for each location, helping them make informed decisions for daily operations such as adequate staffing, food supply purchases, and menu plans. |
 | Banking strategists use the DaytimePop dataset to analyze their customers and determine which of their branches have high at-work or high at-home populations during regular business hours. This information helps marketing analysts and branch managers introduce targeted services and identify which branches might benefit from more ATMs. |
 | Health-care providers servicing at-home seniors use the DaytimePop and PRIZM® datasets to locate areas with a high concentration of people over age 65 who are at home during regular working hours. PRIZM® data could help providers communicate with that population more effectively. |
Related links
Refer to the following content:
- See Canada Related links for Esri's Canadian release notes and variable lists.
- See the Environics Analytics DaytimePop article for more information from the data source.