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Add demographics cards

Demographics cards are visualizations that provide contextual information about your map. ArcGIS Maps for Office provides a wide selection of demographics categories from which you can choose, including population, age distribution, or income levels, among others. Each demographic appears as a card next to the map.

Demographics cards are interactive; their content updates depending on what you're doing. If you select one or more features on the map, the cards will show demographic information for an area around each selected location. If no features are selected, the cards display demographic information for the entire visible area of the map. The cards are also fully configurable; different properties are available depending on the chosen demographic category.

Add a demographics card to a map

To add a demographics card to a map, do the following:

  1. In Excel, open a worksheet that contains a map, or create a new map using data from Excel or from ArcGIS.
  2. Click the Demographics button Add demographics cards on the map toolbar.

    The Demographics pane appears, showing available demographic categories. By default, categories for the United States are listed. Different variables and categories are available, depending on the country selected.

    Demographics pane showing default U.S. categories
  3. Choose the variables to add as a demographics card:
    1. To change the country, click the drop-down menu and choose the country with the demographic information you want to see.
    2. To search for specific variables, type keywords in the search field and press Enter.
    3. To browse through variables, choose a data collection to see the variables it contains.

      You can search for variables in a collection, choose one of the popular variables in a collection, or show all the variables in the collection.

      You can restrict your search to show only results from specific categories. By default, the search shows results from all variables. Click the drop-down menu to view only results from one of the categories listed.

    4. Hover over the Details button View layer details to view a description of the variable.
    5. Check the check boxes next to the variables you want to add as demographics cards.
      Note:

      When a layer is styled using Country data, values displayed on demographics cards are approximate, based on generalization of features.

    When you select a variable, a demographics card appears on the map using default settings. When you select multiple demographic variables, related variables are grouped on a single card. For example, if you choose four variables from the 2016 Age: 1 Year Increments (Esri) category, all four will appear on the same card.

    Cards are arranged vertically in the order in which they are added. Drag the cards up or down to rearrange them.

    Tip:

    If you use a variable on a regular basis, click the star Add to Favorites beside the variable listing. The star color changes to gold Favorite to indicate that the variable is a favorite. Click the Favorites tab to quickly access all the variables you've tagged as favorites. If you've marked variables as favorites in the Enrich layer pane, those variables will appear on the Favorites tab of the Demographics pane.

  4. To remove a card from the map, click the Close button on the card Close.
  5. When you've finished adding cards, click Close Close to close the Demographics pane or click the Settings tab to change the default settings for demographics cards.

Configure demographics cards

When no features are selected on the map, demographics cards display information for the current visible area of the map. When you select one or more features on the map, the details on the card update to show information for a 20-mile area surrounding the selected feature. This is the default setting; you can change the default setting to change the study area, or set the area to a drive-time distance or a driving distance.

To change default demographics card settings, do the following:

  1. In the Demographics pane, click the Settings tab.

    The Settings tab shows configuration options.

  2. From the Sample area for points drop-down menu, choose one of the following to define the demographics study area:
    • Ring—Returns information from within a specified radius around the features on the map, defined in miles, kilometers, feet, or meters.
    • Drive time—Returns information from an area within a specified number of minutes of driving time from the features on the map.
    • Drive distance—Returns information from an area within a specified distance of the features on the map, defined in miles, kilometers, feet, or meters.
  3. In the Sample distance for points section, do one of the following:
    • To specify a ring distance, type a value in the field and choose the unit of measurement. You can choose either miles, feet, kilometers, or meters. The maximum radius is 1,000 miles (5,280,000 feet; 1,600 kilometers; 1,619,000 meters). When you select a feature on the map, the demographics cards update to show the demographic information for the areas within the specified radius around the selected feature. For example, if you chose a radius of 10 miles and clicked a point representing City Hall, the demographics cards would update to show the demographic information for the area within 10 miles of City Hall. Using this feature, you can select up to 250 features at a time.

    • If you're specifying a drive-time distance, type the number of minutes in the field. You can specify up to 300 minutes. When you select a feature on the map, the demographics cards update to show the demographic information for the areas within the specified drive time. For example, if you specified a drive time of 10 minutes and clicked a point representing City Hall, the demographics cards would update to show the demographic information for the area within 10 driving minutes of City Hall. Using this feature, you can select up to 10 features at a time.

    • To specify a driving distance, type a value in the field and choose the unit of measurement. You can choose either miles, feet, kilometers, or meters. The maximum drive distance is 300 miles (1,584,000 feet; 482 kilometers; 4,582,000 meters). When you select a feature on the map, the demographics cards update to show the demographic information for the areas within the specified area around the selected feature. For example, if you chose a drive distance of 10 miles and clicked a point representing City Hall, the demographics cards would update to show you the demographic information for the area within 10 miles of City Hall. Using this feature, you can select up to 250 features at a time.

  4. When you've finished configuring demographics cards, click the Close button Close to close the Demographics pane.

Interact with demographics cards

Demographics cards update when you select features on the map. If no features are selected, the cards show demographic information for the current visible area on the map. If you zoom or pan the map, the cards update to reflect the new map area.

To interact with demographics cards, do one or more of the following:

  • Zoom in or out to show demographic information for the current map extent.
  • Select a feature to show demographic information for a specified area around the feature.
  • Select multiple features to show demographic information for a combined area surrounding the selection.
  • Click one or more polygons to show demographic information for the study area defined by the polygons.
  • By default, demographics cards are shown using whole numbers. Click Show percentages Show percentages to view the information in a bar chart. Click Show numbers Show numbers to return to whole number display.
  • Drag the cards up or down to rearrange them.
  • Use the mouse wheel or keyboard PgUp and PgDn arrows to scroll through demographics cards.
  • Click Close Close to delete a demographics card.