Standard Demographics

Esri Standard Demographics provide a consistent data source and methodology across approximately 170 countries and regions. Standard Demographics are sourced from Michael Bauer Research GmbH.

Many data variables are homogenous across these regions, allowing users to quickly compare global markets and communities. Generally, Standard Demographics provide a broad picture of a data category.

Example variables

To see the Standard Demographics available for each country or region, visit the regional data tables for Africa, Asia, Europe, North America, Oceania, and South America, or visit an individual country or region page to learn more about that region.

The following examples are representative of the available Standard Demographics variables and data categories. Each country or region provides reference documents that list the available variable attributes for that region.

Data type	Description
Total Population	Count of total population by regional boundaries.
Population Density	Regional population count divided by total regional sq. kilometers/miles.
Population per Mill	Count of total regional population divided by total national population and multiplied by 1,000.
Total population by gender	Count of regional male and female population.
Total population by age and gender	Count of regional total, male, and female population grouped by age.
Total Households	Count of total number of households within regional boundaries.
Average Household Size	Average size of households within regional boundaries; calculated by dividing the number of persons living in households by the total number of households.
Households by Income	Count of regional households grouped by reported annual household income.
Households by Type	Count of regional households grouped by household population structure, for example, single parent with children, married couple no children, and so forth.
Marital Status	Count of regional adult population grouped by marital status type: single, married, etc.
Educational Attainment	Count of regional population grouped by educational attainment levels.
Unemployed Population	Count of regional unemployed population.
Purchasing Power: Total	Total regional disposable income (income after taxes).
Purchasing Power: Per Mill	Total regional disposable income (income after taxes) divided by total regional population and multiplied by 1,000.
Purchasing Power: Per Capita	Total regional disposable income (income after taxes) divided by total regional population.
Purchasing Power: Index	A measure that compares the regional disposable income (income after taxes) to the national average, which has an index value of 100. For example, if a region's purchasing power index is 89, it has 11% less disposable income than the national average; if the region's index is 117, it has 17% more purchasing power than average.
Consumer Expenditures	Total consumer expenditure for specific product and service types. Data provided includes: Total regional expenditure on the product or service, such as total expenditure on Alcoholic Beverages. Total expenditure Per Mill: the total amount spent on the product or service in this region divided by the total regional population and multiplied by 1,000. Total expenditure Per Capita: the total amount spent on the product or service in this region divided by the total regional population. Total expenditure Index: a measure that compares regional spending on the product or service to national spending. The national index value is 100. If a region's expenditure index is 89, the region spends 11% less than the national average on this product or service; if the regional index is 117, it spends 17% more than the national average.