Standard Demographics

Esri Standard Demographics provide a consistent data source and methodology across approximately 170 countries and regions. Standard Demographics are sourced from Michael Bauer Research GmbH.

Many data variables are homogenous across these regions, allowing users to quickly compare global markets and communities. Generally, Standard Demographics provide a broad picture of a data category.

Example variables

To see the Standard Demographics available for each country or region, visit the regional data tables for Africa, Asia, Europe, North America, Oceania, and South America, or visit an individual country or region page to learn more about that region.

The following table summarizes the available Standard Demographics variables and data categories. Each country or region provides reference documents that list the available variable attributes for that region.

Variable summary	Data category	Description
Total Population	Population	Count of total population by regional boundaries.
Population Density	Population	Regional population count divided by total regional sq. kilometers or miles.
Population per Mill	Population	Count of total regional population divided by total national population and multiplied by 1,000.
Male/Female Population Totals	Population	Count of regional male and female population.
Population Totals by Age and Gender	Age	Count of regional total, male, and female population grouped by specific age increments.
Total Households	Households	Count of total number of households within regional boundaries.
Average Household Size	Households	Average size of households within regional boundaries; calculated by dividing the total number of persons living in households in this region by the total number of regional households.
Households by Income	Income	Count of regional households grouped by specific, reported annual household income categories.
Households by Type	Households	Count of regional households grouped by specific household population structures, for example, single parent household with children or married couple household without children.
Marital Status	Marital Status	Count of regional adult population grouped by specific marital status types, such as married or single.
Educational Attainment	Education	Count of regional population grouped by educational attainment levels; might be further refined by age and gender categories.
Unemployed Population	Jobs	Count of regional unemployed population.
Purchasing Power	Income	Regional purchasing power. Data provided includes: Purchasing Power: Total—Total regional disposable income of private households. Purchasing Power: Per Mill—Total regional disposable income (income after taxes) divided by total regional population and multiplied by 1,000. Purchasing Power: Per Capita—Total regional disposable income (income after taxes) divided by total regional population. Purchasing Power: Index—A measure that compares the regional disposable income (income after taxes) to the national average, which has an index value of 100. For example, if a region's purchasing power index is 89, it has 11% less disposable income than the national average; if the region's index is 117, it has 17% more purchasing power than average.
Consumer Spending	Spending	Total consumer spending for specific product and service categories. Data provided includes: Total expenditures—Total regional amount spent on the product or service category. For example, the total amount spent in this region on Alcoholic Beverages. Spending Per Mill—The total amount spent in this region on the product or service category divided by the total regional population and multiplied by 1,000. Spending Per Capita—The total amount spent in this region on the product or service category divided by the total regional population. Consumer Spending Index—A measure that compares regional spending on the product or service category to national spending. The national index value is 100. If a region's spending index is 89, the region spends 11% less than the national average on this category; if the regional index is 117, it spends 17% more than the national average.