Esri partners with MRI-Simmons to provide Market Potential data about the products and services consumers wants and their civic attitudes.
MRI-Simmons provides marketers with a reliable and comprehensive view of the consumer and media marketplaces.
In addition to supplying the ratings data for almost all national print campaigns in the country, in 2021, MRI-Simmons converged the Survey of the American Consumer with Simmons' National Consumer Study, creating MRI-Simmons USA—the most comprehensive truth set on American consumers.
The Esri Market Potential database is based on survey data from MRI-Simmons and provides the expected number of consumers and a Market Potential Index (MPI) for thousands of items.
Vintage
2021.
Update frequency
Annually.
Reference documents
- 2022 Esri Market Potential methodology statement
- 2021 Esri Market Potential methodology statement
- Electronics and Internet Marketing Potential sample report (PDF)
- Finances Market Potential sample report (PDF)
- Health and Beauty Market Potential sample report (PDF)
- Pets and Products Market Potential sample report (PDF)
- Restaurant Market Potential sample report (PDF)
- Retail Market Potential sample report (PDF)
- Sports and Leisure Market Potential sample report (PDF)
- 2021 Esri Market Potential Data variable list (PDF)
- Esri Data Catalog (XLS)