MRI-Simmons

Esri partners with MRI-Simmons to provide Market Potential data for the United States about the products and services consumers want and their civic attitudes.

Esri U.S. Market Potential data provides details about the types of goods, services, and activities consumers use and demand. The data includes consumer attitudes about topics such as spending, health, and the environment. The database is based on survey data from MRI-Simmons and provides the expected number of consumers and a Market Potential Index (MPI) for thousands of items.

Vintage

2024.

Update frequency

Annually.

Available geographies

United States: See Available geographies.

Methodology

The following describe the methodology used for Esri Market Potential data:

Variable lists

The variable lists for Esri's Market Potential data are in the following data catalogs:

For a list of new and removed variables for the 2024 release, see the Esri U.S. June 2024 new and removed variables by dataset (XLS).

Sample reports

The following sample reports are available for Market Potential data:

For more information about reports and the products that contain them, visit Esri Reports.

For information about the number of credits needed to run reports, see Credits by capability.