Esri partners with MRI-Simmons to provide Market Potential data about the products and services consumers wants and their civic attitudes.

MRI-Simmons provides marketers with a reliable and comprehensive view of the consumer and media marketplaces.

In addition to supplying the ratings data for almost all national print campaigns in the country, in 2021, MRI-Simmons converged the Survey of the American Consumer with Simmons' National Consumer Study, creating MRI-Simmons USA—the most comprehensive truth set on American consumers.

The Esri Market Potential database is based on survey data from MRI-Simmons and provides the expected number of consumers and a Market Potential Index (MPI) for thousands of items.



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Reference documents

Refer to the following reference documents: