Esri partners with MRI-Simmons to provide Market Potential data for the United States about the products and services consumers want and their civic attitudes.
Esri U.S. Market Potential data provides details about the types of goods, services, and activities consumers use and demand. The data includes consumer attitudes about topics such as spending, health, and the environment. The database is based on survey data from MRI-Simmons and provides the expected number of consumers and a Market Potential Index (MPI) for thousands of items.
Vintage
2024.
Update frequency
Annually.
Available geographies
United States: See Available geographies.
Methodology
The following describe the methodology used for Esri Market Potential data:
- 2024 Esri Market Potential Methodology Statement; a PDF is available.
- 2023 Esri Market Potential Methodology Statement; a PDF is available.
Variable lists
The variable lists for Esri's Market Potential data are in the following data catalogs:
For a list of new and removed variables for the 2024 release, see the Esri U.S. June 2024 new and removed variables by dataset (XLS).
Sample reports
The following sample reports are available for Market Potential data:
- Electronics and Internet Market Potential sample report (PDF).
- Finances Market Potential sample report (PDF).
- Health and Beauty Market Potential sample report (PDF).
- Pets and Products Market Potential sample report (PDF).
- Restaurant Market Potential sample report (PDF).
- Retail Market Potential sample report (PDF).
- Sports and Leisure Market Potential sample report (PDF).
For more information about reports and the products that contain them, visit Esri Reports.
For information about the number of credits needed to run reports, see Credits by capability.