4orange specializes in marketing efficiency and infrastructure. 4orange datasets are updated annually.
4orange datasets include sociodemographic characteristics, consumer life stages, family composition, and personal interests. This information is used to enrich raw census and survey data in order to help data consumers understand their customers and target prospects more effectively.
4orange data sources consist of surveys, BAG data (national register of addresses and buildings from the Basisregistraties Adressen en Gebouwen), and publicly available CBS data (census and related statistics from the Centraal Bureau voor de Statistiek).