This is an archive related to a previous version of ArcGIS Maps for Office. If you need the current version go to http://doc.arcgis.com/en/maps-for-office/.
Mapping the data in your spreadsheet offers insight into spatial patterns and allows for quick and easy visual analysis, but there may be times where you want to quickly and easily add contextual information about the area surrounding that data. Esri's geoenrichment capabilities allow you to answer questions about locations that you can't answer with maps alone. For example: What kind of people live here? What do people like to do in this area? What are their habits and lifestyles? What kind of businesses are in this area?
Enriching your data allows you to add new columns of contextual data to the rows in your spreadsheet. You can choose from a number of demographic, business, landscape, and policy data collections. Each collection has multiple variables that can be added to your spreadsheet to help you better understand the area around your locations.
The Enrich layer window opens.
The list of collections changes depending on the available collections for the selected country.
On the next screen you can search for variables within the collection, choose one of the popular variables within the collection, or show all variables within the collection.
Once the enrichment process begins, your account is charged for the transaction. Do not close the window, click Cancel, close Excel, or otherwise interfere with the process or you will not receive the enriched data for which you were charged.
When the process is complete, a confirmation message appears over the map. Click OK.