The 67 Lifestyle types of PRIZM detail the diversity of the Canadian population. Grouping the segments can simplify these differences by summarizing markets that share similar traits. There are eight Lifestage groups and 20 Social groups.
Lifestyle types
- 01—The A-List
- 02—Wealthy & Wise
- 03—Asian Sophisticates
- 04—Turbo Burbs
- 05—First-Class Families
- 06—Downtown Verve
- 07—Mature & Secure
- 08—Multiculture-ish
- 09—Boomer Bliss
- 10—Asian Achievement
- 11—Modern Suburbia
- 12—Eat, Play, Love
- 13—Vie de Rêve
- 14—Kick-Back Country
- 15—South Asian Enterprise
- 16—Savvy Seniors
- 17—Asian Avenues
- 18—Multicultural Corners
- 19—Family Mode
- 20—New Asian Heights
- 21—Scenic Retirement
- 22—Indieville
- 23—Mid-City Mellow
- 24—All-Terrain Families
- 25—Suburban Sports
- 26—Country Traditions
- 27—Diversité Nouvelle
- 28—Latte Life
- 29—C'est Tiguidou
- 30—South Asian Society
- 31—Metro Melting Pot
- 32—Diverse & Determined
- 33—New Country
- 34—Familles Typiques
- 35—Vie Dynamique
- 36—Middle-Class Mosaic
- 37—Keep on Trucking
- 38—Stressed in Suburbia
- 39—Évolution Urbaine
- 40—Les Énerjeunes
- 41—Down to Earth
- 42—Banlieues Tranquilles
- 43—Happy Medium
- 44—Un Grand Cru
- 45—Slow-Lane Suburbs
- 46—Patrimoine Rustique
- 47—Social Networkers
- 48—Agri-Biz
- 49—Backcountry Boomers
- 50—Country & Western
- 51—On Their Own Again
- 52—Friends & Roomies
- 53—Silver Flats
- 54—Vie au Village
- 55—Enclaves Multiethniques
- 56—Jeunes Biculturels
- 57—Juggling Acts
- 58—Old Town Roads
- 59—La Vie Simple
- 60—Value Villagers
- 61—Came From Away
- 62—Suburban Recliners
- 63—Amants de la Nature
- 64—Midtown Movers
- 65—Âgés & Traditionnels
- 66—Indigenous Families
- 67—Just Getting By
Lifestage groups
Lifestage groups include eight categories. Click a link to view a PDF summary.
Social groups
Social groups include 20 categories. Click a link to view a PDF summary.