ArcGIS for Power BI provides two account types for creating compelling maps in Power BI:
- Standard—To map your business data and reveal hidden patterns, use the standard ArcGIS for Power BI visualization, which is free, directly from Power BI.
- ArcGIS—Sign in with your ArcGIS account credentials to unlock additional features. Perform deeper analysis of data by adding secure, proprietary content from your ArcGIS organization.
What is included
All Power BI users have direct access to ArcGIS for Power BI right out of the box, without the need to sign in. When you create a map using a Standard account, the map is automatically connected to ArcGIS Online and you can access geocoding services, curated basemaps, and U.S. demographics to enhance your map.
When you sign in to ArcGIS for Power BI using your ArcGIS account, you have access to all the standard features in addition to content in your ArcGIS organization.
The following table compares the standard features available to all Power BI users to those available to signed-in ArcGIS users:
 Standard (included with Power BI) |   With your ArcGIS account |
|---|---|
Basemaps | |
4 basic basemaps | All Esri basemaps plus access to your organization's basemaps, including custom basemaps |
Geocoding | |
3,500 locations per map | 10,000 locations per map |
10,000 locations per month | No monthly limit |
Polygons (boundaries) | |
10,000 polygons per map | 15,000 polygons per map |
Reference layers | |
10 reference layers that contain U.S. demographics | Access to all web maps and layers from your ArcGIS organization |
Add one reference layer of each type | Add multiple reference layers |
Publicly shared feature layers in ArcGIS | Publicly shared feature layers in ArcGIS |
Access to ArcGIS Living Atlas of the World maps and layers (feature services) | |
Find nearby (drive-time search) | |
5 requests per map | 10 requests per map |
Infographics | |
Curated gallery of U.S. demographics variables (7 categories) Up to 2 cards per map. | Full access to the ArcGIS GeoEnrichment data browser, including U.S. and global demographics variables Up to 5 cards per map |
What map viewers see
When you create a map, consider your target audience. Premium content from your ArcGIS organization may not be visible to users who are not subscribers. The following table indicates the type of content available to users:
| Content type | User |
|---|---|
Content included with Power BI | All users |
Publicly shared ArcGIS content | All users |
Private content from your ArcGIS organization | ArcGIS users in your organization with the required account type and privileges |
Note:
Plus subscriptions have been retired and are no longer available. If you were a Plus subscriber, maps you created using your Plus account may look different when you view them. If you used secure or premium content in your maps—such as premium basemaps, ArcGIS Living Atlas reference layers, or infographics cards—this content is replaced with default content included with the standard (free) version of ArcGIS for Power BI. To continue using premium content in your maps, sign in using your ArcGIS Online or ArcGIS Enterprise account. If you don't have an account, sign up for a free trial. Public ArcGIS accounts are not supported.
Maps containing premium content are visible only to ArcGIS users with the appropriate privileges. If you're not signed in to ArcGIS, you'll see a message blocking maps that contain premium or secure content and you'll need to sign in to view the map as it was designed. If you're opening a map-enabled report that does not contain premium or secure content, there's no need to sign in to view and interact with the map.