Infographics cards are visualizations that provide contextual information about a map. ArcGIS for Excel includes a selection of demographic data categories, including population counts, age distribution, and income levels, among others. Infographics cards appear next to the map.
Infographics cards are interactive; their content updates as you navigate a map. When you select one or more locations on the map, infographics cards display information about the population living in the area around each selected location. If no locations are selected, infographics cards display information about the population living in the entire visible area of the map.
Infographics cards are configurable; different properties are available depending on the demographic category chosen.
Add an infographics card to a map
To add an infographics card to a map, do the following:
- From the map tools, click Analysis
.The analysis tools appear. Infographics card
is selected by default showing available data collections. Categories for the United States are listed by default. Other variables and categories are available, depending on the country selected. - Select the variables to add as an infographics card:
- Use the drop-down menu to select a country.
- Optionally, type keywords in the search field and press Enter to search for specific variables.
- Choose a data collection to see its variables.
- Check a check box to add a variable to the map as an infographics card.
Note:
When a layer is styled using Country data, values that display on infographics cards may be approximate based on generalized features. For example, averaged values are typically divided by total relevant population; when there are fewer applicable relevant households, the resulting data may appear null in a larger map area.
When you select a variable, an infographics card appears on the map. Each variable appears on its own card; however, if you select multiple demographic variables from the same data collection, they are grouped on a single card. For example, if you choose multiple variables from the 2021 Age: 5 Year Increments (Esri) data collection, all four appear on the same card.
Cards are arranged vertically in the order in which you add them. Drag the cards up or down to rearrange them.
- Click the Close button
on a card to remove it from the map. - When you finish adding cards, click Close to close the Analysis pane or click the Settings button to change the default settings for the infographics cards.
Configure infographics card settings
When no features are selected on the map, infographics cards display information for the current visible area of the map. When you select one or more features on the map, the details on the card update to show information for a 20-mile area surrounding the selected feature. This is the default setting; you can change the setting to provide demographic data for a smaller or larger distance or to show demographics based on time or distance for a method of transportation for the surrounding area. You can also set the distance—in miles or kilometers—for that calculation.
To change the default infographics card settings, do the following:
- In the Analysis pane, select the Infographics card tool , and click the Settings button.
The Settings pane appears.
- From the Sample area for points drop-down menu, choose one of the following to define the demographics study area:
- Radius—Returns information from within a specified radius around the features on the map, defined in miles or kilometers.
- Driving Time or Driving Distance—Returns information from within a specified number of minutes or hours of driving time from the features on the map or a specified driving distance in miles or kilometers from the features on the map.
- Trucking Time or Trucking Distance—Returns information from within a specified number of minutes or hours of trucking time, using preferred truck routes, from the features on the map or a specified trucking distance in miles or kilometers from the features on the map.
- Walking Time or Walking Distance—Returns information from within a specified number of minutes or hours of walking time from the features on the map or a specified walking distance in miles or kilometers from the features on the map.
- Rural Driving Time or Rural Driving Distance—Returns information from within a specified number of minutes or hours of rural driving time from the features on the map or a specified rural driving distance in miles or kilometers from the features on the map.
- In the Sample distance for points section, do one of the following:
To specify a radius distance, type a value in the text box and choose the unit of measurement: miles or kilometers. The maximum radius is 300 miles (482 kilometers). Using this feature, you can select up to 100 features at a time.
To specify a travel time, type a value in the text box. The maximum travel time is 30 minutes or 0.5 hours. Using this feature, you can select up to 10 features at a time.
To specify a travel distance, type a value in the text box and choose the unit of measurement: miles or kilometers. The maximum distance is 300 miles (482 kilometers). Using this feature, you can select up to 10 features at a time.
When you select a feature on the map, the infographics cards update to show the demographic information for population that live within that specified radius, travel time, or travel distance around the selected feature. For example, if you choose a radius of 10 miles and click a point representing City Hall, the infographics card updates to show demographic information only for population living within a 10 mile radius around City Hall.
- When you finish configuring the infographics cards, click the Close button to close the Analysis pane and view the map.
Interact with infographics cards
Infographics cards update when you select features on the map. If no features are selected, the cards show demographic information for the current visible area on the map. If you zoom or pan the map, the cards update to reflect the new map area.
To interact with infographics cards, do any of the following:
- Zoom in or out to show demographic information for the current map extent.
- Select a feature to show demographic information for a specified area around the feature.
- Select multiple features to show demographic information for a combined area surrounding the selection.
- Click one or more polygons to show demographic information for the study area defined by the polygons.
- By default, infographics cards are shown using whole numbers. Click Show percentage
to view the information in a bar chart. Click Show number 
to return to whole number display. - Drag the cards up or down to rearrange them within their vertical stack.
- Use the mouse wheel button or keyboard Up and Down arrows to scroll through the infographics cards.
- Click Close on an infographics card to delete it.