Esri Tapestry Segmentation provides a detailed description of America's neighborhoods—U.S. residential areas are divided into distinct segments based on their socioeconomic and demographic composition. Neighborhoods with the most similar characteristics are grouped together, and neighborhoods showing divergent characteristics are separated.
Tapestry is a market segmentation system built from using a large, well-selected array of attributes of demographic and socioeconomic variables to identify numerous unique consumer markets throughout the United States. These segments reflect demographic shifts over the last decade to established consumer markets, as well as the emergence of new markets due to population growth, demographic and socioeconomic change, and transforming consumer behavior. Reflecting the diversity among American neighborhoods, Tapestry includes 67 distinct market segments. For a broader view of consumer markets, segments are summarized by 14 LifeMode groups and six urbanization groups. LifeMode groups share similar demographic characteristics and consumer behavior patterns, while Urbanization groups are based on the segment's geographic and physical features.
Esri Tapestry Segmentation data is available for:
- 2022 (in 2020 Census geography).
- 2021 (in 2010 Census geography).
Each year, population and household counts by Tapestry segment are updated. While most geographic areas retain their original Tapestry segment assignment, specified areas can be assigned a new market segment when research uncovers new or significant local growth. The entire Esri Tapestry Segmentation system is updated every three to five years, resulting in a more comprehensive reassignment in rapidly changing neighborhoods.
Esri uses the following methodology for Tapestry Segmentation:
Tapestry segment summaries
The 67 distinct markets of Tapestry detail the diversity of the American population. Grouping the segments can simplify these differences by summarizing markets that share similar traits. There are 14 LifeMode groups and six Urbanization groups.
LifeMode groups represent markets that share a common experience—born in the same generation or immigration from another country, for example—or a significant demographic trait, such as affluence. Tapestry segments are classified into 14 LifeMode groups:
Click a link to view a PDF summary.
|LifeMode||Segment ID and name (PDF)|
LifeMode 1 Affluent Estates
LifeMode 2 Upscale Avenues
LifeMode 3 Uptown Individuals
LifeMode 4 Family Landscapes
LifeMode 5 GenXurban
LifeMode 6 Cozy Country Living
LifeMode 7 Sprouting Explorers
LifeMode 8 Middle Ground
LifeMode 9 Senior Styles
LifeMode 10 Rustic Outposts
LifeMode 11 Midtown Singles
LifeMode 12 Hometown
LifeMode 13 Next Wave
LifeMode 14 Scholars and Patriots
|All Segment Summaries|| |
All Segment Summaries (96.4 MB)
Tapestry groups are also available as Urbanization summary groups, in which markets share similar locales, from the urban canyons of the largest cities to the rural lanes of villages or farms. Tapestry segments are classified into six Urbanization groups:
Click a link to view a PDF summary.
|Urbanization||Segment ID and name (PDF)|
Principal Urban Centers
The following sample Esri Tapestry Segmentation reports are available:
For more information about reports and the products that contain them, visit ArcGIS Apps.
For information about the number of credits needed to run reports, see Credits by capability.
Esri Tapestry Segmentation data is available in various products including the following:
- ArcGIS Living Atlas of the World—Access ready-to-use maps.
- ArcGIS Business Analyst—View a sample infographic.
- ArcGIS Community Analyst
- ArcGIS for Excel
- ArcGIS for Power BI
- ArcGIS GeoEnrichment Service
- ArcGIS Online—Browse maps and layers.
- Buy Esri Reports online.
For information about purchasing Esri Tapestry Segmentation data as a stand-alone dataset, contact firstname.lastname@example.org.
Learn how to use and interpret Tapestry Segmentation data with the How to use and interpret Esri's Tapestry Segmentation data tutorial.