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Retail MarketPlace


This database is in mature status. While the data is presented in current-year geography, all supply- and demand-related estimates remain vintage 2017.

Esri's U.S. Retail MarketPlace data provides a direct comparison between retail sales and consumer spending by industry and measures the gap between supply and demand. This database includes retail sales by industry to households as well as retail potential or spending by households.

Esri's U.S. Retail MarketPlace data helps organizations accurately measure retail activity by trade area and compare retail sales to consumer spending by NAICS industry classification such as the following:

  • Food and drink
  • Automotive
  • Electronics and appliances
  • Health and personal care

See the Understanding the Leakage/Surplus Factor section below for more information.


2017 (in 2021 geography)

Available geographies

See Available geographies.

Update frequency



Esri uses the following methodology for Retail MarketPlace data:

Sample reports

The following sample Retail MarketPlace report is available:

Retail MarketPlace Profile (PDF)

For more information about reports and the products that contain them, visit ArcGIS Apps.

For information about the number of credits needed to run reports, see Credits by capability.

Variable lists

Data availability

Esri's Retail MarketPlace data is available in various products including the following:

For information about purchasing Esri's Retail MarketPlace data as a stand-alone dataset, contact

Understanding the Leakage/Surplus Factor

The Leakage/Surplus Factor measures the balance between the volume of retail sales (supply) generated by retail businesses and the volume of retail potential (demand) produced by household spending on retail goods in the same industry. The Leakage/Surplus Factor, an Esri calculation, is the result of a more sophisticated approach for normalization of the gap between supply and demand. The result is an index scaled to upper and lower bound values ranging from -100 to +100. The Leakage/Surplus Factor allows users to identify business opportunity.

Leakage in an area represents a condition in which demand exceeds supply. In other words, retailers outside the market area are fulfilling the demand for retail products; therefore, demand is leaking out of the trade area. Such a condition highlights an opportunity for new retailers to enter the trade area or for existing retailers to extend their marketing outreach to accommodate the excess demand. In the Retail MarketPlace Profile report, leakage is indicated by a green, or positive, Leakage/Surplus Factor.

Surplus in an area represents a condition in which supply exceeds the area's demand. Retailers are attracting shoppers that reside outside the trade area. The surplus is in market supply. Brand positioning and product mix are key differentiators in these types of markets. In the Retail MarketPlace Profile report, surplus is indicated by a red, or negative, Leakage/Surplus Factor.

Retail MarketPlace Profile report

Leakage map

In this map from ArcGIS Living Atlas of the World, leakage, where demand exceeds supply, is shown in green.