This database is in mature status. While the data is presented in current-year geography, all supply and demand-related estimates remain vintage 2017.
Esri's U.S. Retail MarketPlace data provides a direct comparison between retail sales and consumer spending by industry and measures the gap between supply and demand. This database includes retail sales by industry to households and retail potential or spending by households.
Esri's U.S. Retail MarketPlace data helps organizations to accurately measure retail activity by trade area and to compare retail sales to consumer spending by NAICS industry classification such as the following:
- Food and drink
- Electronics and appliances
- Health and personal care
Read about Understanding the Leakage/Surplus Factor.
2017 (in 2020 geography)
Esri uses the following methodology for Retail MarketPlace data:
The following sample Retail MarketPlace report is available:
For more information about reports and the products that contain them, visit Esri's Apps for Everyone.
For information on how many credits are needed to run reports, see Credits by capability.
How to get it
Esri's Retail MarketPlace data is available in various products including:
- ArcGIS Living Atlas of the World—Access ready-to-use maps.
- ArcGIS Business Analyst
- ArcGIS Community Analyst
- ArcGIS Maps for Office
- ArcGIS Maps for Power BI
- ArcGIS GeoEnrichment Service
- ArcGIS Online— Browse Living Atlas Layers and Enrich Layers
For information about purchasing Esri's Retail MarketPlace data as a stand-alone dataset, contact firstname.lastname@example.org.
Understanding the Leakage/Surplus Factor
The Leakage/Surplus Factor measures the balance between the volume of retail sales (supply) generated by retail businesses and the volume of retail potential (demand) produced by household spending on retail goods within the same industry. The Leakage/Surplus Factor, an Esri exclusive calculation, is the result of a more sophisticated approach for normalization of the gap between supply and demand. The result is an index scaled to upper and lower bound values ranging from -100 to +100. Using the Leakage/Surplus Factor allows users a simple way to identify business opportunity.
Leakage in an area represents a condition where demand exceeds supply. In other words, retailers outside the market area are fulfilling the demand for retail products; therefore, demand is "leaking" out of the trade area. Such a condition highlights an opportunity for new retailers to enter the trade area or for existing retailers to extend their marketing outreach to accommodate the excess demand. In the Retail MarketPlace Profile report, leakage is indicated by a green, or positive, Leakage/Surplus Factor.
Surplus in an area represents a condition where supply exceeds the area's demand. Retailers are attracting shoppers that reside outside the trade area. The "surplus" is in market supply. Brand positioning and product mix are key differentiators in these types of markets. In the Retail MarketPlace Profile report, surplus is indicated by a red, or negative, Leakage/Surplus Factor.
In the Retail MarketPlace Profile report, leakage is indicated by a green, or positive, Leakage/Surplus Factor and surplus is indicated by a red, or negative, Leakage/Surplus Factor.
In this map from the ArcGIS Living Atlas of the World, you can see Leakage, where demand exceeds supply, in green.