Business and Facilities Search

Business and Facilities Search provides search options for business names, facilities, or types, using business data from Data Axle (formerly known as Infogroup) or SafeGraph. For example, you can search for pizza or use the name of a pizza restaurant, search within a category and by a specific business name. You can also search using NAICS or SIC codes. There are four stages to the workflow: search, refine results, set map style and save or export the results. The sections below describe each stage in order.


Business and Facilities Search is not available for all countries.


Enter a keyword to find matching businesses and facilities, with the option to limit the results to chosen categories. For example, you can type coffee shop or the name of a coffee shop chain. You can click the Options icon Options for these options: select the Exact match check box to narrow the results to exact matches only. To only return results that match the business name, select the Match field check box with the Business Name field selected in the drop-down menu. You can also select a different field to match.

Category drop-down

When USA is the selected country, you can choose Data Axle or SafeGraph for the data source. Data Axle is the default selection (which you can change under Preferences > General > Settings). Expand the Data Source drop-down menu and click Apply to switch to the other option. To view a description of a data source, click Show details.

Select Data Source

To limit search results to a category, expand the Category drop-down menu and select all the desired categories. In the following example, the Entertainment category and 4 subcategories under Food & Restaurants are selected. You can also use the Enter category name field to search for a category or subcategory.


The individual categories represent popular searches, but do not necessarily include all businesses that may be associated with a specific category. You can also see this list for the NAICS and SIC codes that make up individual search categories.

Category business type list

Click More options to choose another search type or search extent:

Search options

  1. Select Search by code.


    Selecting this option will disable search by keyword.

    The NAICS Code tab is selected by default. To search by SIC code, click the SIC Code tab (not available for SafeGraph data source).

    To view all codes as a drop-down list, click in the text box and press the space key, or just expand the drop-down list. Click Add code to add additional codes to your search.


    For more detailed information on NAICS and SIC codes, you can refer to US Census NAICS table and the US Department of Labor's SIC Division Structure.

    You can also type the code or search keyword in the text box. For example, typing coffee brew returns all matching codes in the drop-down list. Click on any code to select it.

    Select coffee code.

  2. Select Show all businesses to return all businesses (up to a maximum of 5000) within the search extent.

    Results are not limited by keyword, category, or code.

  3. By default, businesses within the current map extent are returned by the search.
  4. Expand the Search extent drop-down list for a list of sites and boundaries currently on the map. To limit the search results to businesses within a site or boundary, select it from the list.
  5. Click Go to view the search results on the map and use options for filtering the results.
    Business search results on a map.

Refine results

  1. Use these filtering options to refine your results:
    • To search within the results, type the keyword in the By keywords text box.
    • To filter by site, select any site open on the map in the By site drop-down menu. The default is None, which includes results from the entire map extent.
    • Use the check boxes under one or more fields to narrow the results. For example, if you select only Riverside and Redlands under City, only the results from those two cities will be included.

      Some fields are not available for all data sources. For example, Number of Employees and Sales Volume are not available for SafeGraph, while Brand Name is not available for Data Axle.


      The Brand Name field available with SafeGraph, is useful when you want to refine the results to select all locations of a large brand—for example, all Target stores. This field may be empty for many of the results, if they are not instances of an explicitly identified large brand.

    • Click View full table to see the results table. Click on any column header in the table to sort by that column. You can also remove any of the search results individually by unchecking the check box next to the search result.

    To export the results to Excel, click Export to Excel.


    When exporting, the street number is removed from the address field.

  2. When done, click Next to set the visual style for displaying the search results on the map.

Style results

  1. Choose a style for this layer:
    • Location (Single Symbol)—Showing data on a map with a single symbol shows the distribution and may reveal patterns. For example, mapping of list of coffee shop locations, you would likely see the coffee shops together in a business district. To choose a symbol, click More options, and then click the arrow to expand the drop-down menu. You can import your own custom symbol or select from available symbols, which are categorized under several tabs. The Current symbols style is displayed by default, but you can use the toggle to view the available symbols in the Classic symbols style instead. Change the color by choosing a different one from the Color picker, and the symbol size with the Size slider.
      Standard symbols

      Symbols in GIF, PNG, and JPG file formats can be uploaded with a limit of 1 MB. The recommended size of the image is 120 x 120 pixels or less.

    • Counts and Amounts (Color)—If you have numeric data, you can distinguish features based on a color gradient. There are different kinds of color gradients that you can use, for example, a simple light-to-dark color scheme can show low-to-high data values for age or income. Click Options to choose the style for the symbols, change the attribute and adjust the graph. Click Classify data to adjust the method and breaks. Changes appear in the legend. Learn more.
    • Counts and Amounts (Size)—This uses an orderable sequence of different sizes to represent your numerical data or ranked categories. These proportional symbol maps use an intuitive logic that larger symbols equate to larger numbers. You can adjust the size of the symbols for clarification. For example, you could use graduated symbols to show sales or number of employees. Click Options to choose the style for the symbols, change the attribute and adjust the graph and clusters. Click Classify data to adjust the method and breaks. Changes appear in the legend. Learn more.
    • Type (Unique Symbols)—Use unique symbols to show different kinds of things rather than counts of numerical measurements. For example, you can use different colors to represent restaurant cuisine types. Ideally, your layer would show fewer than 10 categories; more categories than that become hard to distinguish by color alone. As a default, if your data has more than 10 categories, the 10 most common will be shown and the remaining ones will be grouped together into an Others category. Others appear in the legend. Click Options to choose the style for the symbols and set the color ramp, change the attribute or edit the symbols individually. Changes appear in the legend.
    • Heat Map—Heat maps can be used when mapping the location of point features. These are useful when many of the points on the map are close together and aren't easily distinguished. Heat maps use the points in the layer to calculate and display the relative density of points on the map as smoothly varying sets of colors ranging from cool (low density of points) to hot (many points). It is best to avoid heat maps if you have only a few point features; instead, map the actual points. Click Options to change the color bar. You can also move the Area of Influence slider to adjust the clusters. Changes appear in the legend. Using the Select tool, you can select heat map polygons to create reports or select underlying point data to create rings, drive time or walk time.
    • Color & Size—With this map style, you choose two attributes in your data and finalize both the color and the size of point symbols on your map. Or, you can use the same attribute twice: to set the size of the symbols, and to set the colors, based on the part of the data you want to emphasize. This is a good style to use when you want to show count information such as the total population shaded by a variable such as the population density. Learn more.

Save or export results

  1. Click Save Layer.
    Done with styling changes.

    The Save Layer dialog opens.

    Save Layer dialog

  2. Type a name for the layer and click Save.

    The saved layer can be accessed in the project panel under Other Layers.

    • Export to Excel—export the search results to Excel.

      When exporting, the street number is removed from the address field.

    • View/Edit Results—return to the second step of the workflow.
    • New Business Search—return to the first step to start a new search.
    • I'm Done—close the Business and Facilities Search workflow.