Introduction to Market Development

Market Development can be used to understand market characteristics and performance.

Executives and retail analysts need to understand the performance of the market landscape based on location. Organizations strive to increase profits by using market indicators to drive the decisions on where to close locations and open new locations. Understanding market performance based on regional and market breakdown is critical in enhancing the business strategy for decision makers. Market Development is typically implemented by organizations that want to take a data-driven approach to understand market characteristics and the performance of their business.

The Market Development solution delivers a set of capabilities that helps you visualize the overall market landscape and communicate key business metrics with decision makers.

Learn more about the Market Development solution.

Deploy now

This ArcGIS Solution can be deployed in your ArcGIS organization.

Deploy now

See Deploy an ArcGIS Solution for more information.


Market Development requires the following:

  • ArcGIS Online

Information products

Market Development includes the following information products:

ItemDescriptionMinimum user type

Market Explorer Dashboard

An ArcGIS Dashboards app used by analysts to understand the overall performance of retail stores in an organization from various geographies


Sales Performance Dashboard

An ArcGIS Dashboards app used by analysts to understand the overall performance of each retail store in an organization



An Excel document that can be used to load and validate an authoritative list of assets into ArcGIS

Not required


A .csv file that can be used to load an authoritative dataset of sales data into ArcGIS

Not required

When you deploy this solution in your ArcGIS organization, you also get an ArcGIS Solution item that organizes the key information products and summarizes all the ArcGIS items (applications, forms, projects, maps, feature layers, feature layer views, and so on) included with the solution. The ArcGIS Solution item also illustrates any dependencies items have on each other.

Release notes

The following are the release notes:



  • General schema update to the joined layer view.


  • First release of Market Development