Items that are sold in ArcGIS Marketplace are licensed in two ways: by organization or by member. Depending on the license, the item is shared to the organization in different ways.
Apps or data licensed by organization
As a provider, when you assign an app or data as licensed by organization, administrators and members with privileges to request purchases or start trials can share the item with groups owned by members of the organization.
Apps licensed by member
For apps that have been designated as license by member, administrators and members with licensing privileges use ArcGIS Online to manage the license. The licensing page contains details for products provisioned to your organization. In ArcGIS Online, you can configure licenses for one or multiple members.
Once a web mapping app has been purchased and assigned a license, a user can open the app directly from the organization. A user click's the Apps button in the header of their ArcGIS Online account and chooses the app they want to open. This allows members with non-administrative roles to view which web mapping apps their organization has purchased.
Data licensed by member
Data listings that are licensed by member are accessible in Map Viewer in ArcGIS Online. When a user is signed in to an account with an assigned license, they can add items to the map by clicking the Browse subscription layers button under Add content to map. There will be a thumbnail of the layers that the organization has been licensed to use.
ArcGIS Pro add-ins
Once a consumer purchases an ArcGIS Pro add-in, administrators and users with marketplace purchase or trial privileges have access to download the add-in. Purchased items can be shared to a group, and all members of that group will have access to download the ArcGIS Pro add-ins. Once downloaded, the add-ins can be configured for use in ArcGIS Pro. Consumers must abide by the applicable licensing terms and conditions. ArcGIS Marketplace only enforces download access for ArcGIS Pro add-ins.
Licensing is enforced only when the add-in is being downloaded and not during the use of the ArcGIS Pro add-in.
Web AppBuilder for ArcGIS widgets
Web AppBuilder for ArcGIS widgets can be purchased and licensed by organizations with multiple licenses per purchase. These Web AppBuilder for ArcGIS widget packages are accessible as a .zip file attached to an item. Once purchased, it can be shared to group. All members belonging to that group can download custom widget from Items page. Organization administrators and members with custom Marketplace privilege can download the custom widget and use it for their organization.
Administrators or members with a custom role can also download the widget from ArcGIS Marketplace console by clicking the Download button corresponding to the listing.
A rule package can be purchased and licensed by organizations with multiple licenses per organization. Create a rule package for ArcGIS Pro or Esri CityEngine as a file attached to the listing. Once purchased, it can be shared to a group. All members belonging to that group can download the rule package from the items page. Organization administrators and members with custom Marketplace privilege can download the rule package and use it for their organization.
Administrators or members with a custom role can also download the rule package from ArcGIS Marketplace console by clicking the Download button corresponding to the listing.