This is an archive related to a previous version of Esri Maps for SharePoint. If you need the current version go to http://doc.arcgis.com/en/maps-for-sharepoint/.
Mapping your data offers great insight into spatial patterns and allows for quick and easy visual analysis, but there may be times where you would like to obtain contextual information to provide deeper insights about the area surrounding that data. Esri's geographic data enrichment capabilities allow you to answer questions about locations that you can't answer with maps alone; for example, What kind of people live here? What do people like to do in this area? What are their habits and lifestyles? What kind of businesses are in this area?
In Esri Maps for SharePoint, you can append geographic data enrichment variables to your existing SharePoint lists when completing the Esri Maps Locate or Esri Maps Connect Workflows. Data enrichment variables are contextual variables available for locations throughout the U.S., Canada, and some countries in Western Europe. Available variables include demographic and socioeconomic factors, age distributions, landscape data, and area wealth information.
As part of the Esri Maps Locate and Esri Maps Connect workflows, you can optionally choose to add these data variables while completing the workflow.