This is an archive related to a previous version of ArcGIS Maps for Office. If you need the current version go to http://doc.arcgis.com/en/maps-for-office.
Mapping the data in your spreadsheet offers great insight into spatial patterns and allows for quick and easy visual analysis, but there may be times where you would like to quickly and easily add contextual information about the area surrounding that data. Esri's geoenrichment capabilities allow you to answer questions about locations that you can't answer with maps alone. For example: What kind of people live here? What do people like to do in this area? What are their habits and lifestyles? What kind of businesses are in this area?
By using the Enrich data tool you can add new columns of contextual data to the rows in your spreadsheet. You can select from a number of demographic, business, landscape and policy data collections. Each collection has multiple variables that can be added to your spreadsheet to help you better understand the area around your locations.