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North America

Follow the links below for release notes, methodology, maps, and other documentation. Esri offers advanced demographic datasets for select countries. The source of Standard Demographics is Michael Bauer Research (MBR). The source for Advanced Demographics, where applicable, varies by country.

Esri creates and sources various demographic data for the United States. For more information, see the United States topics.

Aruba

Standard Demographics

Bahamas

Standard Demographics

Bermuda

Standard Demographics

Canada

Advanced Demographics

PRIZM5 Segment summaries

The 68 distinct markets of PRIZM5 detail the diversity of the Canadian population. Grouping the segments can simplify these differences by summarizing markets that share similar traits. There are 3 Lifestage groups and 5 Urbanicity groups.

Lifestage

Lifestage comprises three categories: Younger Years (Y1–Y2), Family Life (F1–F9), and Mature Years (M1–M3). Click a link to view a PNG summary:

Urbanicity

Urbanicity includes five categories: Urban (U1–U7), Suburban (S1–S5), Exurban (E1–E3), Town (T1), and Rural (R1–R3). Click a link to view a PNG summary:

Urbanicity—ExurbanPRIZM5 Segment number and name (PNG)

E1: Exurban Elite

09—Satellite Burbs, 17—Exurban Wonderland

E2: Exurban Middle-Aged

24—Fresh Air Families, 36—Exurban Homesteaders, 53—Outdoor Originals

E3: Exurban Francophone

30—La Vie est Belle, 32—Mini Van & Vin Rouge, 41—Vielle École

Urbanicity—TownPRIZM5 Segment number and name (PNG)

T1: Town Mix

47—Traditional Town Living, 51—Aging & Active, 54—Serenity Springs, 57—First Nations Families

Urbanicity—RuralPRIZM5 Segment number and name (PNG)

R1: Rural Midscale

35—Country Acres, 40—Wide Open Spaces

R2: Rural Downscale

33—Heartland Retirees, 58—Rustic Roads

R3: Rural/Town Francophone

45—Jeunes d'Esprit, 46—Villes Tranquilles, 55—La Vie Bucolique, 62—Terre à Terre, 64—Fête au Village

Cayman Islands

Standard Demographics

Costa Rica

Standard Demographics

Dominican Republic

Standard Demographics

El Salvador

Standard Demographics

Greenland

Standard Demographics

Guadeloupe

Standard Demographics

Guatemala

Standard Demographics

Honduras

Standard Demographics

Jamaica

Standard Demographics

Martinique

Standard Demographics

Mexico

Standard Demographics

Nicaragua

Standard Demographics

Panama

Standard Demographics

Puerto Rico

Standard Demographics

Advanced Demographics

Trinidad and Tobago

Standard Demographics

United States

Advanced Demographics