Market Potential

Esri's U.S. Market Potential data tells you about the products and services consumers want and the civic attitudes they have. The database provides the expected number of consumers and a Market Potential Index (MPI).

Market Potential identifies thousands of items in 35 categories. The information originates from consumer surveys compiled by GfK MRI. The available data includes the following categories:

  • Dining Out—Type of restaurant, frequency, fast food chain
  • Electronics—Last purchase, what brand was bought, what was spent
  • Automobiles—Own or lease, most recent acquisition, miles driven, auto club membership
  • Baby Products—Food and formula, diapers, personal care

Vintage

2015

Available geographies

NameCountSourceVintage

United States (US)

1

U.S. Census Bureau

Census 2010

State (ST)

51

U.S. Census Bureau

Census 2010

County (CY)

3,143

U.S. Census Bureau

Census 2010

Census Tract (TR)

73,057

U.S. Census Bureau

Census 2010

Block Group (BG)

217,740

U.S. Census Bureau

Census 2010

Place (PL)

29,261

U.S. Census Bureau

Census 2010

ZIP Code (ZP)

31,719

HERE

Q3 2014

County Subdivision (CS)

35,703

U.S. Census Bureau

Census 2010

CBSA (CB)

917

Office of Management and Budget (OMB)

February 2013

DMA (DM)

210

Nielsen Media Research

2014–2015 DMA Definitions

Congressional District (CD)

436

U.S. Census Bureau

114th Congress

Update frequency

Annually

Methodology

Esri uses the following methodology for Market Potential data:

Variable list