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Market Potential

Esri's U.S. Market Potential data provides details about the products and services consumers want and the civic attitudes they have. The database is based on survey data from GfK MRI and provides the expected number of consumers and a Market Potential Index (MPI) for thousands of items in the following categories:

Automobiles and Automotive Products

Household Goods and Services

Baby Products, Toys and Games

Leisure Activities

Civic Activities

Media

Clothing

Pets

Electronics

Shopping

Financial

Sports

Food and Beverage

Travel

Health

Vintage

2017

Available geographies

See Available geographies.

Update frequency

Annually

Methodology

Esri uses the following methodology for Market Potential data:

Variable lists