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Esri's U.S. Market Potential data tells you about the products and services consumers want and the civic attitudes they have. The database provides the expected number of consumers and a Market Potential Index (MPI).
Market Potential identifies thousands of items in 35 categories. The information originates from consumer surveys compiled by GfK MRI. The available data includes the following categories:
- Dining Out—Type of restaurant, frequency, fast food chain
- Electronics—Last purchase, what brand was bought, what was spent
- Automobiles—Own or lease, most recent acquisition, miles driven, auto club membership
- Baby Products—Food and formula, diapers, personal care
Esri uses the following methodology for Market Potential data: