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Find Location

You can enter an address or lat/long coordinates to find a location on the map. With this location you can add rings, drive times and bands.

  1. To access Find Location, click Maps, Define Areas for Reports and Find Location.

    The Find Location dialog box opens on the left.

  2. Type an address.
    Type an address
    1. To enter lat/long coordinates, click or enter a Lat/Long.
      Enter latitude and longitude
    2. Enter the Lat/Long coordinates.
  3. As an option, you can name your location.
    Name your location
  4. Click Go.
  5. A pin is placed on the map indicating the location with a dialog box providing the address and options to add rings, drive time or walk time; move the point or delete the point. Naming the site is optional. If a site name is not entered then the address is used as the site name by default.

    The dialog box for the point can be minimized or closed using the buttons on the upper right corner.

Rings

Rings are circles generated on the map around the point. You can choose up to three rings and indicate the radius of the rings around the point. Report data is summarized for the area contained within each ring. The limit for ring size is 1,000 miles. Rings can be in miles or kilometers and the default is 1, 3, and 5.

Tip:

You can use non-whole numbers such as .1, .3 and .5 for ring sizes. Using small ring sizes in dense urban areas like New York City, New York is useful while using these in sparsely populated areas provides results that may be hard to interpret.

Add rings

  1. Click Add rings, drive time or walk time.
  2. Click Rings.
  3. You can set the radius or use the defaults and check the Use bands check box.
  4. You can set the radius or use the defaults and click Apply.

Drive Time

A drive time represents how long it takes to drive to a specific location. These areas represent the distance traveled from the site in a given time. For example, a store's 10-minute drive time area defines the area in which drivers can reach the point in 10 minutes or less. Travel time considers the posted speed limits per street segments. The limit for drive-time size is 300 minutes and distance limit is 300 miles. The default is 5, 10, and 15. Additionally, you can select miles to find out the distance drive time. For example, you can find a 10 mile drive time from a point.

Add drive time

  1. Click Add rings, drive time or walk time.

    Click Drive Time.

  2. You can set the time or use the defaults and check the Use bands check box.
  3. You can select drive time choices and traffic, click More options.
  4. Click Apply.

More options for drive time

When using drive time, you can customize your search with options for selecting the type of drive time, selecting driving toward or away from the facility and selections for live traffic. Defaults can be set in Preferences.

  • Select your driving mode using the Driving Time drop-down menu. You can choose from:
    • Driving Time — Models the movement of cars and other similar small automobiles, such as pickup trucks, and finds solutions that optimize travel time. Travel obeys one-way roads, avoids illegal turns, and follows other rules that are specific to cars. Dynamic travel speeds based on traffic are used where it is available when you specify a start time.
    • Rural Driving Time — Models the movement of cars and other similar small automobiles, such as pickup trucks, and finds solutions that optimize travel time. Travel obeys one-way roads, avoids illegal turns, and follows other rules that are specific to cars, but does not discourage travel on unpaved roads. Dynamic travel speeds based on traffic are used where it is available when you specify a start time.
    • Trucking Time — Models basic truck travel by preferring designated truck routes and finds solutions that optimize travel time. Routes must obey one-way roads, avoid illegal turns, and so on.
  • Select traveling away or toward a facility.
  • Use Traffic allows you to select live traffic for your map and reports. Use Traffic is not accessible if Trucking Time is the selected driving mode. Using Live Traffic, you can set current live traffic or a later time with the scroll bar. Live traffic provides comprehensive street data with historical, live and predictive traffic information. Viewing traffic or performing analyses in areas with live traffic data can take into account changing traffic conditions based on current and past observations. Using Traffic based on typical conditions for allows you to select a day and time. To learn more, see Network Analysis Coverage.
    Note:

    Live traffic is not available for all countries.

Walk Time

A walk time represents how long it takes to walk to a location. These areas represent the distance traveled by walking from the site in a given time. The default is 5, 10, and 15 minutes. Walk time follows paths and roads that allow pedestrian traffic. The walking speed is five kilometers per hour.

Add walk time

  1. Click Add rings, drive time or walk time.

    Click Walk Time.

  2. You can set the radius or use the defaults and check the Use bands check box.
  3. Click Apply.

Bands

Bands are study areas with no overlap. They provide the traditional ring study area but without duplication of overlapping areas. These are useful for understanding the incremental market changes as you move away from a center location. For example, specifying values of 5, 10, and 15 miles results in reports being generated for data from 0–5, 5–10, and 10–15 mile bands from the center. These also calculate the differences in areas in reports. Using drive time bands with 5, 10 and 15 miles results in reports being generated for data from 0-5, 5-10 and 10-15 mile bands from the center.

Add bands

  1. Click Add rings, drive time or walk time.
  2. Select rings, drive time or walk time and check the Use bands check box.
  3. Click Apply.

Other site menu options

You can also move or delete the point.

Move this point

This allows you to move the point on the map.

Click Move this point.

You can now drag the pin to move it to another location on the map.

Delete this point

This allows you to delete the point on the map.

Click Delete this point.

The point is deleted from the map.

Get Reports

Once you've added rings, drive time or walk time, you can create reports for the location you have created.

  1. Click Get Reports.Get Reports
  2. Select the report from the Select Report drop-down menu.
  3. Select the report format from the Format drop-down menu.
  4. Click Run Report.

    When the report is ready, click Open Report.

Infographics

Infographics is an interactive dialog box that contains rich contextual information about a location on the map. Information can include age distribution and income for a set distance around the location in different types of infographics ranging from age pyramids to bar charts.

Note:

Types of infographics will vary depending on location.

Once you've added rings, drive time or walk time, you can access Infographics for the location you have created.

  • Use the left and right arrows to scroll through for multiple infographics.
  • For locations where Tapestry Segments are available, you can click View full segment profile to access the PDF.
  • For some locations, use the drop-down menus to change the distance. The distance options depend on the distance you've selected for a ring, drive time or walk time.
  • Click Back to close the Infographics dialog box and return to the site pop-up.

Edit site

You can edit the rings, drive time and walk time for the site.

Click Site to make edits.

Colors

Once you have created a ring, drive time or walk time for your site, you can change the site colors. The fill and border color, transparency, and thickness options can be set.

  1. To change the fill, click Fill.

    Fill is selected by default.

  2. To change fill, follow these steps:
    • To change the color, click the color picker and a color selection palette appears. Continue until you have changed all the colors you want to change.
    • To change the transparency, use the Transparency slider. Slide it to the left to decrease the transparency percentage or to the right to increase the transparency percentage.
    • Check the No Fill check box for no fill.
    • To reset the fill and border settings to the original values, click Reset.
    • To save your edits for only the site being edited, click OK.
    • To save your edits for all future sites of the same type, click Save in Preferences.

      The Preferences dialog box appears with the Find Location tab opened and your color changes made.

      If you want your changes to be saved in Preferences, click Save. If not, click Cancel. If you save your changes in Preferences, the next time a site of the same type is created, opened, or edited, it will display the newly saved changes. To reset the fill and border settings to the original values, click Restore Defaults.

  3. To change the colors for border, follow these steps:
    • To change the color, click the color picker and a color selection palette appears. Continue until you have changed all the colors you want to change.
    • To change the border, click Border.
    • To change the transparency and thickness, use the appropriate slider. Slide the line to the left to decrease the percentage or to the right to increase the percentage.
    • Check the No Border check box for no borders.
    • To reset the fill and border settings to the original values, click Reset.
    • To save your edits for only the site being edited, click OK.
    • To save your edits for all future sites of the same type, click Save in Preferences.

      The Preferences dialog box appears with the Find Location tab opened and your color changes made.

      If you want your changes to be saved in Preferences, click Save. If not, click Cancel. If you save your changes in Preferences, the next time a site of the same type is created, opened, or edited, it will display the newly saved changes. To reset the fill and border settings to the original values, click Restore Defaults.

Symbol

You can edit the symbol by choosing from the available symbols provided or import a custom symbol.

To choose a symbol, click the arrow to access the drop-down menu. You can select from available symbols or import your own custom symbol. Change the symbol size with the size slider.

Note:

Symbols in GIF, PNG, and JPG file formats can be uploaded. The recommended size of the image is 120 x 120 pixels or less.

Clear

This option clears the site from the map but doesn't delete it.

Click Clear.